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Interpreting Communication Research Lawrence R Frey

Interpreting Communication Research By Lawrence R Frey

Interpreting Communication Research by Lawrence R Frey


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Summary

A casebook of research articles with editorial analysis. Appropriate for advanced undergrad and graduate courses in communication research methods, as a supplement.

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Interpreting Communication Research Summary

Interpreting Communication Research: A Case Study Approach by Lawrence R Frey

Introduces the communication research process to enable readers with little or no background become familiar with the various methods of research. The authors use a case study method to examine a collection of research articles which focus on the various areas of communication - small group, interpersonal, organisational, public, legal, health and mass communication. Fours major methodologies are explained - experimental, survey, textual analysis and ethnography, in each case their strengths and weaknesses are discussed.

Table of Contents



1. Interpreting Communication Research.

I. EXPERIMENTAL RESEARCH.

2. Full Experimental Laboratory Research.
3. Field Experimental Research.

II. SURVEY RESEARCH.

4. Survey Questionnaire.
5. Survey Interview Research.

III. TEXTUAL ANALYSIS.

6. Rhetorical Criticism.
7. Content Analysis.
8. Conversation Analysis.

IV. ETHNOGRAPHY.

9. Ethnographic Observational Research.
10. Ethnographic Interview Research.

Additional information

CIN0135891108A
9780135891100
0135891108
Interpreting Communication Research: A Case Study Approach by Lawrence R Frey
Used - Well Read
Paperback
Pearson Education (US)
19920601
352
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book. We do our best to provide good quality books for you to read, but there is no escaping the fact that it has been owned and read by someone else previously. Therefore it will show signs of wear and may be an ex library book

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