"Deliciously quirky and intelligent ... In his irresistible take on the famous sign, Braudy spins a larger metaphor for the culture and history of California itself."-Joy Horowitz, Los Angeles Review of Books -- Joy Horowitz Los Angeles Review of Books "Braudy weaves an entertaining tale of the Hollywood sign's various lives and incarnations."-T. Rees Shapiro, Washington Post -- T. Rees Shapiro Washington Post "A short, lively book ... artfully distilled."-Paul Brownfield, Los Angeles Times -- Paul Brownfield Los Angeles Times "Terrific ... As I read the book, I marked passages that I thought were particularly interesting, surprising or well-written. Before long I realized I was marking just about everything."-Geoff Nicholson, San Francisco Chronicle -- Geoff Nicholson San Francisco Chronicle "A rich, far-reaching, gripping history ... a pithy and sharp little study that is more than just an analysis of this one icon but a larger reflection on the movies in Los Angeles and the implications of that for the place of the movies in our lives." -Dana Polan, New York University -- Dana Polan "Braudy pulls off the difficult feat of writing a substantive book about an elusive American icon. By unearthing the history of the sign--which turns out to be a rich history of real estate, roads, advertising, starlets and, of course, the movies themselves, The Hollywood Sign ends up exploring the enigma of an entirely mythic place."-Linda Williams, University of California Berkeley -- Linda Williams "What Carly Simon claims for James Bond in The Spy Who Loved Me (1977) is equally true of Leo Braudy. Nobody does it better, as this polymathic enquiry so clearly demonstrates in its fusion of erudition, insight, and panache."-Kevin Starr, author of the Americans and the California Dream series -- Kevin Starr "The story of Hollywood as a place and its evolution into the hub of the movie business is as fascinating as anything in the movies it produced. Using the sign as both protagonist and reflecting mirror, Leo Braudy provides a mesmerizing account of the shifting fortunes of Hollywood, from the early struggle between Puritans and pleasure-seekers to the emergence of the sign as a pop icon symbolizing the dreams and fantasies of millions. This is movie history from an utterly fresh and kaleidoscopic view."-Molly Haskell, author of Frankly, My Dear: Gone with the Wind Revisited -- Molly Haskell "A deftly told and delightfully detailed account of how a humble real estate promotional tool was transformed over the years into an American icon. Leo Braudy's book is not just the story of a bold bit of signage, but of the community and the industry it came to symbolize. It's a must read for anyone interested in the history of a place and a dream. Hooray for The Hollywood Sign."-Richard Schickel, Author of Clint and Conversations with Scorsese -- Richard Schickel "Leo Braudy, one of our most astute cultural critics and film historians, has produced a wonderful history of this pregnant icon, an analysis of its "metaphysical life," and an examination of its dissemination as the triumphant yet decadent symbol of America and its dream factory. In doing so he has given us what is perhaps the best single essay ever written on not just on the sign, but on Hollywood itself."-Tom Lutz, author of Doing Nothing: A History of Loafers, Loungers, Slackers and Bums in America -- Tom Lutz "Though we've all seen the Hollywood sign, no one has ever looked at it more beautifully or to better effect than Leo Braudy. With Braudy as expert guide, 'a word on the side of a steep hill' opens onto a dazzling social history of Los Angeles in the 20th century. Like the landmark on which it focuses, The Hollywood Sign is irresistible."-Richard Meyer, author of Outlaw Representation -- Richard Meyer "An artful, illuminating and absorbing meditation on a place, an era, an industry, a cast of unlikely characters and a zeitgeist... An instant classic."-Jonathan Kirsch, Jewish Journal -- Jonathan Kirsch Jewish Journal "Braudy, in this terrific book, is at home with the history of Hollywood."-San Francisco Chronicle San Francisco Chronicle "An excellent guidebook"-Greg Baldino, Bleeding Cool -- Greg Baldino Bleeding Cool "Explores the remarkable story of the hillside icon that began as a 1923 advertisement."-Wendy Witherspoon, Los Angeles magazine -- Wendy Witherspoon Los Angeles magazine
