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Event Marketing Leonard H. Hoyle

Event Marketing By Leonard H. Hoyle

Event Marketing by Leonard H. Hoyle

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$4.58
Condition - Very Good
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Summary

The effective marketing of an event involves a range of components, from sales and advertising to public relations and community involvement. This book--part of the Wiley Event Management Series--is the first to cover all aspects of marketing conferences, expositions, corporate meetings, festivals, fairs, and other events.

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Event Marketing Summary

Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions by Leonard H. Hoyle

Authored by a well-known figure in the field.* Overview chapters explore topics such as electronic marketing strategies, funding, budgeting, promotion, and advertising.* Individual chapters address the differences involved in marketing different types of events.* Examines future trends and key issues such as how to reach new event attendees.* Includes appendices with sample forms, contracts, and more.

About Leonard H. Hoyle

LEONARD H. HOYLE, jr., CAE, CMP, has managed and marketed events for major organizations, including the American Society of Association Executives (ASAE) and the Hospitality Sales and Marketing Association International. A former dean of ASAE's School of Management, he also served as Chairman of the Convention Industry Council (CIC) and Adjunct Professor at The George Washington University.

Table of Contents

Foreward. Preface. Introduction to Event Marketing. Event Promotion, Advertising, and Public Relations. Electronic Event Marketing Strategies. Funding the Event Marketing Program. Marketing Association Meetings, Conferences, Events, and Expositions. Marketing Corporate Meetings, Products, Services, and Events. Marketing Festivals, Fairs, and Other Special Events. Trends in Event Marketing. Appendix A: Selling Summerville's Celebration to the Press. Appendix B: Resources. References. Index.

Additional information

CIN047140179XVG
9780471401797
047140179X
Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions by Leonard H. Hoyle
Leonard H. Hoyle
The Wiley Event Management Series
Used - Very Good
Hardback
John Wiley and Sons Ltd
2002-06-12
256
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - Event Marketing