Marketing Services: Competing through Quality by Leonard L. Berry
The authors develop a framework for understanding the interrelationship between quality and marketing in services.
Marketing Services
Summary
The authors develop a framework for understanding the interrelationship between quality and marketing in services.
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Marketing Services Summary
Marketing Services Reviews
Richard M. Hart Chairman of the Trust Committee, BANK ONE, Texas Deals with the reality of the marketplace and effective approaches to marketing service quality. We will provide copies to all of our staff.
Additional information
CIN002903079XVG
9780029030790
002903079X
Marketing Services: Competing through Quality by Leonard L. Berry
Used - Very Good
Hardback
Simon & Schuster
1991-09-30
212
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us