The Advertising and Promotion Challenge: Vaguely Right or Precisely Wrong? by Leonard M. Lodish
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The Advertising and Promotion Challenge
The Advertising and Promotion Challenge
Summary
Vaguely Right or Precisely Wrong? Too many executives have no idea how effective their advertising and promotion efforts really are. This book examines a variety of ways such efforts can be tested.
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The Advertising and Promotion Challenge Summary
Additional information
CIN0195037022G
9780195037029
0195037022
The Advertising and Promotion Challenge: Vaguely Right or Precisely Wrong? by Leonard M. Lodish
Used - Good
Hardback
Oxford University Press Inc
19860529
192
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
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