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Beans Leslie Yerkes

Beans By Leslie Yerkes

Beans by Leslie Yerkes


$4.84
Condition - Very Good
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Summary

Though fictionalized, this book is based on a true story of Monorail Espresso in Seattle. Its intention is to remind those who are looking for a way forward what is core to good business and a good life: honouring customers, trusting employees, passion around a product and turning an honest profit.

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Beans Summary

Beans: Four Principles for Running a Business in Good Times or Bad by Leslie Yerkes

Though fictionalized, this book is based on a true story of Monorail Espresso, a legend in its own time in Seattle. This coffee company prospered by intentionally staying small in the cut-throat coffee capital of the country. People are yearning to return to honest ways of doing business: before corporate dominance, inflated executive salaries, accounting trickery and outright greed became commonplace. This is the story of a pushcart David slaying the corporate Goliaths on a daily basis and it should appeal to all of those in business who are looking for a way forward by reminding us what is core to good business and a good life: honouring customers, trusting employees, passion around a product and turning an honest profit.

Beans Reviews

...this is a business fable of a true story...of the cut throat coffee business... (Business Plus, September 2003) ...this book severs to demonstrate all five aspects very nicely... (Real Coffee, October 2003) ...Like all good allegories, its lessons are to do with honesty, trust, dedication and the triumph of the little guy... (Gulf Business, January 2004)

About Leslie Yerkes

Leslie A. Yerkes is president and founder of Catalyst Consulting Group in Cleveland, Ohio. She is coauthor of 301 Ways to Have Fun at Work and author of Fun Works: Creating Places Where People Love to Work. Charles Decker is Vice President for Client and Partner Relations for Acumentum, Inc., an electronic publishing company. He was formerly a senior executive at Amazon.com as well as a past director of the Executive Program book club in New York.

Table of Contents

Foreword (Bob Nelson). Preface. Authors? Note. Introduction. 1. PASSION: You gotta have it or you gotta get it. 2. PEOPLE: You?re known by the company you keep. 3. MAKE IT PERSONAL: Everybody wants to be a regular. 4. PRODUCT: People don?t pay good money for bad coffee. 5. THE EYE OF INTENTION: If you don?t know where you?re going, you won?t know when you get there. 6. THE FOUR P?S: Big lessons from a small cup of coffee. Epilogue: SIX WEEKS LATER. A Page From Carol Wisdom?s Notes. Discussion Questions: Applying the Four P?s to Your Work Experiences. Appendix: Caffeine Facts. Acknowledgments. About the Authors. Contact Page.

Additional information

CIN0787967645VG
9780787967642
0787967645
Beans: Four Principles for Running a Business in Good Times or Bad by Leslie Yerkes
Used - Very Good
Hardback
John Wiley & Sons Inc
20030620
176
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Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - Beans