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The Art of Promotion Lisa L. Cyr

The Art of Promotion By Lisa L. Cyr

The Art of Promotion by Lisa L. Cyr


$4.39
Condition - Very Good
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Summary

Aims to enable designers of all ability levels to confidently employ technology in ways that distinguish their work from the competition. The author deconstructs an array of pieces that have used everything from unique bindings to unconventional printing surfaces to die-cut constructions.

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The Art of Promotion Summary

The Art of Promotion: Creating Distinction Through Innovative Production Techniques by Lisa L. Cyr

For all its power to make pieces pop, technology can be a challenge for designers to harness with confidence. Technology only improves a design if it actually works - a risk many professionals are afraid to take for fear of the repercussions. This book enables designers of all ability levels to confidently employ technology in ways that distinguish their work from the competition. The author deconstructs an array of exciting pieces that have used everything from unique bindings to unconventional printing surfaces to die-cut constructions. Each technique's advantages and limitations are explored in full detail, enabling designers to choose the right option for their budget, ability, and market. In addition, many pieces include step-by-step details which that illustrate how to achieve the same effect on the cheap. For professionals and students alike, this book offers creative ways to leverage the power of technology in design.

Additional information

CIN1592531865VG
9781592531868
1592531865
The Art of Promotion: Creating Distinction Through Innovative Production Techniques by Lisa L. Cyr
Used - Very Good
Paperback
Rockport Publishers Inc.
20051001
160
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

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