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Marketing Real Estate Internationally M. A. Hines

Marketing Real Estate Internationally By M. A. Hines

Marketing Real Estate Internationally by M. A. Hines


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Summary

Written by a specialist in domestic and international real estate, this book provides an introduction to the marketing of real estate, real estate services, and real estate securities on an international basis.

Marketing Real Estate Internationally Summary

Marketing Real Estate Internationally by M. A. Hines

Written by a specialist in domestic and international real estate, this book provides an introduction to the marketing of real estate, real estate services, and real estate securities on an international basis. The economic, political, legal, and financial considerations for developing international real estate investment strategies are outlined. Beginning with an examination of the international marketing environment, the author discusses marketing management and strategies, pricing, promoting real estate products internationally, market research, and financial management. The book also contains an assessment of the future of international real estate marketing. Business Information Alert This book fills a gap in the real estate literature by providing a comprehensive, sophisticated introduction to the marketing of real estate, real estate services, and real estate securities on an international basis. Written by a well-known authority on real estate investment, Marketing Real Estate Internationally addresses the complex economic, political, legal, and financial considerations that must be taken into account before a coherent international real estate investment strategy can be constructed and applied. This is the first practical guide of international real estate marketing to be written specifically for real estate professionals.

About M. A. Hines

M. A. HINES holds the C. W. King Endowed Chair of Real Estate and Finance at the Washburn University School of Business.

Table of Contents

Part 1: The Marketing Environment Legal Dimensions of International Real Estate Marketing The Economic Environment and the Financial Framework The Cultural, Social and Government Environment Part 2: International Real Estate Marketing Management and Strategies International Real Estate Marketing Management Strategies for Marketing International Real Estate Part 3: Marketing Functions and Methods Leasing Real Estate Selling Real Estate Services and Securities Internationally Merchandising and Promoting the Real Estate Product Pricing Real Estate, Real Estate Services, and Real Estate Securities Financial Management of International Real Estate Marketing International Real Estate Information Systems and Marketing Research Part 4: The Future of International Real Estate Marketing Apendix: International Real Estate Index

Additional information

NPB9780899302058
9780899302058
089930205X
Marketing Real Estate Internationally by M. A. Hines
New
Hardback
Bloomsbury Publishing Plc
1988-06-22
240
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
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