Name: Fundraising on the Internet By Mal Warwick
SKU: 9780787960452
Price: 10.00 USD
Availability: InStock

Fundraising on the Internet Summary

Fundraising on the Internet: The ePhilanthropyFoundation.Org Guide to Success Online by Mal Warwick

In this second edition of the popular Fundraising on the Internet, Mal Warwick, Ted Hart, Nick Allen, and a sterling group of experts in the field have completely rewritten the first-ever hands-on guide for navigating the ever-changing world of fundraising on the Internet. This no-nonsense book gets beyond the hype and hyperbole, and takes into account the new realities of the post dot.com crash marketplace to offer solid advice on how to use technology to raise funds.

Fundraising on the Internet Reviews

An 'online classic.' (Marcelo Inarra Iraeoui, fundraising regional manager, Latin America Greenpeace) ...a comprehensive guide...very accessible...I thoroughly recommend this guide to all charities wishing to make the most of fundraising online...(Professional Fundraising Plus, 15 March 2002)

About Mal Warwick

Mal Warwick, consultant, author, and public speaker, is the founder or cofounder of four affiliated companies: Mal Warwick & Associates, Inc.; Share Group, Inc.; donordigital.com LLC; and Response Management Technologies, Inc. These companies provide a wide range of fundraising and marketing services to nonprofit clients throughout North America. Warwick is the author or editor of ten books on the topic of fundraising, including The Five Strategies for Fundraising Success. Ted Hart is president and CEO of ePhilanthropyFoundation, an organization devoted to fostering secure, private, and ethical online philanthropy. Hart serves on the Association of Fundraisers Professionals' International Board of Directors. Nick Allen is CEO of donordigital.com LLC, the digital direct marketing company that helps nonprofits use the Internet for fundraising, marketing, advocacy, and e-commerce. Allen has twenty-five years of experience in building nonprofit organizations, raising money, organizing, and media and public relations. He is the coeditor of the first edition of Fundraising on the Internet (Strathmoor Press, 1996)

Preface--The Internet Evolution: Online Fundraising Works (Paulette V. Maehara, CFRE). Introduction--Five Years of Online Fundraising (Nick Allen). The Contributors. PART ONE: The Big Picture. 1. Building Trust Online (Ted Hart and Michael Johnston). 2. The Ethics of Online Fundraising (Lisa Aramony). 3. The Emerging Gold Standard of Integrated Fundraising (Mal Warwick). 4. Promoting Your Organization Online (Michael Cervino). 5. Evaluating Online Fundraising Success (Michael Johnston). 6. Regulating Online Fundraising (Michael Johnston). PART TWO: Online Fundraising Fundamentals. 7. Recruiting New Donors Online (Nick Allen). 8. Renewing Donors Online (Brian Murrow). 9. E-Mail Campaigns and E-Newsletters (Tom Watson). 10. Managing Special Events Online (Aleta Jeffress and Phil Richmond). 11. Donor-Advised Funds Online (Eric Lee Smith). 12. Online Strategies for Foundations and Grantseekers (Martin Schneiderman). 13. Using the Internet for Planned Giving (Lee Hoffman and Ted Hart). PART THREE: Technology and Your Organization. 14. Electronic Prospect Research (Jim McGee and Ted Hart). 15. Recruiting, Retaining, and Organizing Volunteers Online (John Parke and Ted Hart). 16 Raising Money Online for Multilevel Organizations (Alison Li). PART FOUR: Tapping into Outside Resources. 17. Managing Donor Data Online (Jay B. Love). 18. ePhilanthropy and Donor Management Systems (Shaun Sullivan). 19. Faster, Cheaper, Better: Internet Outsourcing to Boost Your Online Presence (George Irish and Ken Weber). PART FIVE: Beyond the Basics. 20. Web Site Content: Keep Them Coming Back (Laura Kujawski). 21. Dos and Don'ts of Web Design (Shirley Sexton and Steve Love). 22. Viral Marketing (Eric Lee Smith). 23. How Nonprofits Can Harness Technology to Build One-to-One Relationships (Shirley Sexton). 24. New Paths to Giving Through Charity Portals (George Irish) 25. Building Your Base Through Advocacy Campaigns (Michael Stein). Case Studies. 1. Comic Relief: Red Nose Day (Graham Francis). 2. Harvard and Wake Forest Universities (Todd Cohen). 3. The Heifer Project International (Commerce One). 4. Stanford University (Jerold Pearson). Resources. A. ePhilanthropy Code of Ethical Online Philanthropic Practices (ePhilanthropyFoundation.Org). B. Ten Rules of ePhilanthropy Every Nonprofit Should Know (ePhilanthropy Foundation.Org). C. Web Hosting (Ken Weber and George Irish). D. Tips for Creating Effective Vendor Contracts (Ken Weber and George Irish). E. APRA Code of Ethics (Association of Professional Research for Advancement). F. Using E-Mail Effectively (ePhilanthropyFoundation.Org). G. The Gilbert E-Mail Manifesto (Michael Gilbert). ePhilanthropyFoundation's Glossary of Terms. Index.

Additional information

Sku

GOR002840976

ISBN 13

9780787960452

ISBN 10

0787960454

Title

Fundraising on the Internet: The ePhilanthropyFoundation.Org Guide to Success Online by Mal Warwick

Author

Mal Warwick

Series

The Mal Warwick Fundraising Series

Condition

Used - Good

Binding type

Paperback

Publisher

John Wiley & Sons Inc

Year published

20011116

Number of pages

320

Prizes

N/A

Cover note

Book picture is for illustrative purposes only, actual binding, cover or edition may vary.

Note

This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in good condition, but if you are not entirely satisfied please get in touch with us

Fundraising on the Internet Mal Warwick

Fundraising on the Internet by Mal Warwick

Summary

Fundraising on the Internet Summary

Fundraising on the Internet: The ePhilanthropyFoundation.Org Guide to Success Online by Mal Warwick

Fundraising on the Internet Reviews

About Mal Warwick

Table of Contents

Additional information

Customer Reviews - Fundraising on the Internet