Are leaders made or born? Malcolm Bird, management consultant and trainer with more than 30 years' management experience, argues that all successful leaders have to learn their skills, and sets out to demonstrate how effective leadership can improve staff morale, revitalize business and help improve profitability. With the use of checklists, diagrams and case studies, the author explains steps which can be taken towards improving leadership techniques. The book is one of a series of practical self-help books which aim to convey management techniques, in a straightforward way, to a wide range of people.