Retail Marketing Plans: How to Prepare Them, How to Use Them by Malcolm McDonald
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Retail Marketing Plans
Retail Marketing Plans
Summary
This text addresses marketing planning applied in a retailing context to give readers an insight into the strategies they should be adopting. The book is intended to show marketing managers and directors within the sector how best to achieve their long-term goals.
Retail Marketing Plans Summary
Table of Contents
Understanding retail operations; satisfying the customer; developing the catalogue; pricing; communication; distribution planning for action.
Additional information
GOR001936284
9780750620215
0750620218
Retail Marketing Plans: How to Prepare Them, How to Use Them by Malcolm McDonald
Used - Very Good
Paperback
Elsevier Science & Technology
1996-07-15
220
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us