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Sales Engagement Manny Medina

Sales Engagement By Manny Medina

Sales Engagement by Manny Medina


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Sales Engagement Summary

Sales Engagement: How The World's Fastest Growing Companies are Modernizing Sales Through Humanization at Scale by Manny Medina

Engage in sales-the modern way Sales Engagement is how you engage and interact with your potential buyer to create connection, grab attention, and generate enough interest to create a buying opportunity. Sales Engagement details the modern way to build the top of the funnel and generate qualified leads for B2B companies. This book explores why a Sales Engagement strategy is so important, and walks you through the modern sales process to ensure you're effectively connecting with customers every step of the way. * Find common factors holding your sales back-and reverse them through channel optimization * Humanize sales with personas and relevant information at every turn * Understand why A/B testing is so incredibly critical to success, and how to do it right * Take your sales process to the next level with a rock solid, modern Sales Engagement strategy This book is essential reading for anyone interested in up-leveling their game and doing more than they ever thought possible.

About Manny Medina

MANNY MEDINA co-founded Outreach, the industry's leading Sales Engagement software. He is a model of vulnerable and transparent leadership, from his heartfelt weekly email, "From the CEO's Desk," to the traditional Friday get-together Boot, where the whole company shares their shout-outs and highs/lows of the week. MAX ALTSCHULER is the Vice President of Marketing at Outreach, and the CEO of Sales Hacker. He started Sales Hacker in 2013, and built it up to a 100,000+ member community for B2B sales professionals. In 2018, Sales Hacker was acquired by Outreach, and Max became the Vice President of Marketing. MARK KOSOGLOW was the first employee at Outreach, and now serves as the Vice President of Sales. Mark joined Outreach in 2014 as a 100% commissioned contractor, with a personal mission of helping more sales professionals win.

Table of Contents

Preface ix Who This Book Is For xix Part 1 Sales Engagement: Why It's So Important 1 Chapter 1: The State of Modern Sales 3 Chapter 2: How Sales Engagement Solves Seven Major Business Pain Points 11 Part 2 Diving Deeper: Essential Elements of a Strong Sales Engagement Strategy 17 Chapter 3: Humanizing Sales with Personas, Personalization, and Relevance 19 Chapter 4: The Future Is Omnichannel and That Future Is Now 49 Chapter 5: Why A/B Testing Is Mission-critical to Any Sales Org 63 Chapter 6: Achieving Revenue Efficiency: Metrics to Measure in a Modern Sales Org 87 Chapter 7: The Key to Ramping New Reps Faster 97 Chapter 8: Account-based Sales Strategies for the Modern Seller 115 Chapter 9: How to Align Modern Sales, Success, and Marketing with Sales Engagement 127 Part 3 Future Proofing: Where Sales Engagement Fits and What's Next 143 Chapter 10: Building a Modern Sales Tech Stack 145 Chapter 11: Predicting What's Next in Sales 169 Summary 181 Glossary 185 Acknowledgments 189 Bonus Content! 193 About the Authors 195 Index 199

Additional information

CIN1119584345VG
9781119584346
1119584345
Sales Engagement: How The World's Fastest Growing Companies are Modernizing Sales Through Humanization at Scale by Manny Medina
Used - Very Good
Hardback
John Wiley & Sons Inc
2019-04-12
240
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

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