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Entrepreneurship Marc H. Meyer

Entrepreneurship By Marc H. Meyer

Entrepreneurship by Marc H. Meyer


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Condition - Very Good
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Summary

Differs from the existing entrepreneurship texts by focusing on the specific challenges of technology-intensive firms where the integration of markets, technologies and business models produce different management problems to those found in other industries.

Entrepreneurship Summary

Entrepreneurship: An Innovators Guide to Startups and Corporate Ventures by Marc H. Meyer

This exciting new text helps student entrepreneurs succeed in the modern arena, in which new technology-intensive products and services are the engines of venture creation and economic growth. It shows students how to understand their industry dynamics and customer needs, test their venture idea in the market and with target customers, and write a successful business plan for a startup or a corporate venture. The authors use clear frameworks and systematic methods that are based on the decades of experience, not just in the classroom, but from starting, advising, and helping to manage successful ventures.

This text is also available bundled with Business Plan Pro (Academic Version), the leading software for writing a business plan (see ISBN 9781412999847 above).

About Marc H. Meyer

Marc H. Meyer is the Robert J. Shillman professor of Entrepreneurship at Northeastern University, as well as a Matthews Distinguished University Professor. Dr. Meyer is the founder of Northeastern Universitys Entrepreneurship and Innovation Group in the College of Business Administration, where he has helped numerous students and alumni start their own companies. He is also director of High Tech MBA, a program focused on innovation within established corporations. He also helps direct Northeasterns Center of Entrepreneurship Education, an interdisciplinary, experiential system of entrepreneurship where undergraduates, graduate students, and alumni learn the principles of entrepreneurial thinking and planning, and then launch new companies. An internationally recognized scholar in the field of research and innovation, Dr. Meyer is the author of The Power of Product Platforms (written with Alvin P. Lehnerd, The Free Press, NY, 1997) and The Fast Path to Corporate Growth: Leveraging Knowledge and Technologies to New Market Applications, for which he received the Maurice Holland Award from the Industrial Research Institute (Oxford University Press, NY, 2007). Dr. Meyer is a graduate of Harvard College and holds his masters and doctoral degrees from MIT. Frederick G. Crane is an executive professor of Entrepreneurship & Innovation at the College of Business at Northeastern University, Editor of the Journal of the Academy of Business Education, and co-founder of Ceilidh Insights LLC, an innovation management training, intellectual property consulting, and consumer insight company. He was formerly a professor of marketing and entrepreneurship at the University of New Hampshire and a chair and full professor at Dalhousie University. He currently teaches courses in entrepreneurship, innovation, and entrepreneurial marketing. His academic research activities have resulted in more than 100 publications, including fifteen books. Additionally, he currently serves on the editorial boards of several academic journals. His current research stream intersects the domains of marketing, entrepreneurship, corporate venturing, and innovation, and he is conducting ongoing research on the psychology of entrepreneurship, entrepreneurial education, entrepreneurial branding, and innovation readiness. Dr. Crane is also an award-winning educator who has received numerous honors for teaching excellence over the past twenty years.

Table of Contents

Acknowledgments Introduction Part I. Defining the Venture Concept 1. Identifying Your Industry, The Target Sector in the Industry, and Type of Business 2. Developing the Venture Concept 3. Getting Into The Hearts and Minds of the Target Customers 4. Defining the Business Model for a Venture 5. Transforming a Product or Service Idea Into a Product Line and Service Strategy 6. Positioning Your Venture: Thinking Deeply About Competitors and Customers 7. A Reality Check on the Venture Concept and the Business Model Part II. Writing the Business Plan and Making the Pitch 8. Sources of Finance for Startups and Corporate Ventures 9. Projecting the Financial Performance and Requirements for the Venture 10. Organizing the Venture Team 11. Writing the Business Plan! 12. Making the Pitch Venture Cases Index About the Authors

Additional information

GOR007643905
9781412992657
1412992656
Entrepreneurship: An Innovators Guide to Startups and Corporate Ventures by Marc H. Meyer
Used - Very Good
Paperback
SAGE Publications Inc
2011-02-03
472
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

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