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Emeril! Marcia Layton Turner

Emeril! By Marcia Layton Turner

Emeril! by Marcia Layton Turner


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Summary

A revealing look at the real Emeril live Emeril Lagasse is a phenomenon--a television chef and restaurateur who has parlayed his outsized personality and gastronomic acumen into a multi--million--dollar culinary empire.

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Emeril! Summary

Emeril!: Inside the Amazing Success of Today's Most Popular Chef by Marcia Layton Turner

A revealing look at the real Emeril live Emeril Lagasse is a phenomenon--a television chef and restaurateur who has parlayed his outsized personality and gastronomic acumen into a multi--million--dollar culinary empire. Along the way, hea s added new catchphrases to the American idiom--bam, kick it up a notch, and pork fat rules--and won the hearts (and stomachs) of millions of loyal fans. Now, for the first time, you get to enter into Emerila s incredible world. Filled with candid stories and vivid details, EMERIL! Inside the Amazing Success of Todaya s Most Popular Chef reveals how this culinary connoisseur made it to the top of his profession, while staying true to his main mission--showing ordinary people how to have fun with food. Weaving together Emerila s personal and professional journeys to international stardom, EMERIL! Inside the Amazing Success of Todaya s Most Popular Chef offers an entertaining look at how one of the worlda s most talented chefs became a household name.

About Marcia Layton Turner

MARCIA LAYTON TURNER is an Emeril fan who has been consistently impressed with Lagasse's success in creating a culinary empire using his name as a brand. Having won cooking contests and awards at a young age herself, Turner once considered a culinary arts career. Instead, she became a small business expert, writing the award--winning Unofficial Guide(r) to Starting a Small Business (Wiley). She has written for several top magazines and Web sites, including Business 2.0 and iVillage.com.

Table of Contents

TIMELINE. EMERIL'S AWARDS AND OTHER RECOGNITIONS. INTRODUCTION. 1. SEIZING OPPORTUNITIES. 2. NEW FRONTIERS: STRIKING OUT ON HIS OWN. 3. BANKING ON HIS POPULARITY. 4. EMERIL'S TIPPING POINT. 5. HITCHING HIS CAREER TO NEW ORLEANS'S GROWTH. 6. EXPANDING THE BUSINESS AND BUILDING A BRAND. 7. MANAGING THE EMERIL EMPIRE. 8. THE ART OF PARTNERING. 9. MANAGING HIS IMAGE. 10. MAXIMIZING MERCHANDISE. 11. CHANGING THE IMAGE OF COOKING. EPILOGUE. ENDNOTES. ACKNOWLEDGMENTS. INDEX.

Additional information

CIN0471656267G
9780471656265
0471656267
Emeril!: Inside the Amazing Success of Today's Most Popular Chef by Marcia Layton Turner
Used - Good
Hardback
John Wiley & Sons Inc
20040903
256
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in good condition, but if you are not entirely satisfied please get in touch with us

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