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The Unofficial Guide to Starting a Small Business Marcia Layton Turner

The Unofficial Guide to Starting a Small Business By Marcia Layton Turner

The Unofficial Guide to Starting a Small Business by Marcia Layton Turner


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Condition - Very Good
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Summary

Want to be your own boss but aren't quite sure how to make it happen? This guide shows you the way. Covering the regulations and trends, it provides the start-up process, from coming up with a business plan and lining up financing to setting up shop, marketing to your customer base, and dealing with accounting, taxes, insurance, and licenses.

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The Unofficial Guide to Starting a Small Business Summary

The Unofficial Guide to Starting a Small Business by Marcia Layton Turner

The inside scoop ...for when you want more than the official line. Want to be your own boss but aren't quite sure how to make it happen? This savvy guide will show you the way. Now revised and updated to cover the latest regulations, techniques, and trends, it walks you step by step through the entire start-up process, from coming up with a business plan and lining up financing to setting up shop, marketing to your customer base, and dealing with accounting, taxes, insurance, and licenses.Packed with real-world tips and tricks that you won't find anywhere else, it delivers: all the know-how you need to declare independence from the 9-to-5 world, launch your business - and watch the profits grow; vital Information on real-world entrepreneurship that other sources don't reveal; insider secrets on how to secure financing and choose a winning location; money-saving techniques, including low-cost ways to market your business; time-saving tips for creating a business plan and handling legal and accounting basics; the latest trends, including how to launch a profitable home- or Web-based business; and, handy checklists and charts to help you plan your start-up and succeed in the marketplace.

About Marcia Layton Turner

MARCIA LAYTON TURNER received an MBA from the University of Michigan and worked at the Eastman Kodak Company before founding her own marketing consulting firm, Layton & Co. She has been featured in such publications as Money, Entrepreneur, and USA Weekend, and she is the author of several books, including Kmart's Ten Deadly Sins and, most recently, Emeril!: Inside the Amazing Success of Today's Most Popular Chef, both from Wiley.

Table of Contents

About the Author.Introduction.I. Do Your Homework First.1. Starting from Scratch.2. What Kind of Business Makes Sense for You?II. Planning for Success.3. Your Business Plan.4. Financing Techniques.III. Taking the Plunge.5. Getting Up and Running.6. Setting Up Shop.7. Internal Management.IV. A Marketing Mindset.8. Pricing Strategies for Profitability.9. Getting Business.V. Beyond Start-Up: Managing for Growth.10. Customer Service.11. Pursuing Big Business.12. Adding Staff.13. Advisers and Partners.VI. Other Types of Businesses.14. Home-Based Business Basics.15. Setting Up a Web-Based Business.16. Investing in a Business Opportunity.17. Buying an Existing Business.VII. There's More to Life Than Work.18. Balancing Your Life.A. Glossary.B. List of Businesses to Start.C. Important Documents.D. Recommended Reading.E. Resources.F. Business Contacts.Index.

Additional information

CIN0764572857VG
9780764572852
0764572857
The Unofficial Guide to Starting a Small Business by Marcia Layton Turner
Used - Very Good
Paperback
John Wiley & Sons Inc
20041022
432
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

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