"Modular Texts in Business and Economics "are a series of books tailored to the needs of hard pressed students and lecturers. They offer a fresh and innovative approach to business and economics textbooks in a fast-changing education marketplace. Each book provides a lively and accessible introduction to the core disciplines of modern business and management degrees. Each text is rich in pedagogy with answering questions sections and interactive learning boxes to engage student interest. Each book is tailored to meet the needs of one semester courses and is flexibly structured to meet the needs of individual lecturers. Each text is accompanied by an instructors manual, providing further material to aid teaching.