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Strategic Management of Technology and Innovation, International Edition Margaret White (Oklahoma State University)

Strategic Management of Technology and Innovation, International Edition By Margaret White (Oklahoma State University)

Strategic Management of Technology and Innovation, International Edition by Margaret White (Oklahoma State University)


$10.00
Condition - Very Good
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Summary

Explores the fundamental connections linking core business strategy, technology, and innovation. This text illustrates how these functions intertwine to play a central role in process layout, systems, structural design, and product development, as well as supporting an organization's overall success.

Strategic Management of Technology and Innovation, International Edition Summary

Strategic Management of Technology and Innovation, International Edition by Margaret White (Oklahoma State University)

THE STRATEGIC MANAGEMENT OF TECHNOLOGY AND INNOVATION, 2e, International Edition explores the fundamental connections linking core business strategy, technology, and innovation. The book illustrates how these functions intertwine to play a central role in process layout, systems, structural design, and product development, as well as supporting an organization's overall success. An integrated approach and reader-friendly style make the material accessible for readers of all backgrounds, and the book strikes an ideal balance between essential business theory and extensive practical insights and real-world applications. In addition, the Second Edition has been thoroughly updated to incorporate the latest trends and research, abundant current examples and cases, and a useful set of new tools you can use to support effective strategic decision-making.

Additional information

GOR007777613
9780538481731
0538481730
Strategic Management of Technology and Innovation, International Edition by Margaret White (Oklahoma State University)
Used - Very Good
Paperback
Cengage Learning, Inc
2010-08-31
420
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - Strategic Management of Technology and Innovation, International Edition