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The Active Consumer Marina Bianchi

The Active Consumer By Marina Bianchi

The Active Consumer by Marina Bianchi


$64.09
Condition - New
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Summary

This book provides an economic-theoretical understanding of the many ways in which innovation can structure consumer choice, a central theme that has been ignored by traditional economic theory.

The Active Consumer Summary

The Active Consumer: Novelty and Surprise in Consumer Choice by Marina Bianchi

The Active Consumer discusses how consumers seem to delight in trying new solutions and exploring new combinatory possibilities. This book provides an economic-theoretical understanding of this phenomenon and the many ways in which innovation can structure consumer choice. The authors show from different points of view how central novelty can be in consumer behaviour, how it relates to technical change and how new consumer capabilities are developed and organized.

About Marina Bianchi

Marina Bianchi

Additional information

NLS9781138007147
9781138007147
1138007145
The Active Consumer: Novelty and Surprise in Consumer Choice by Marina Bianchi
New
Paperback
Taylor & Francis Ltd
2014-04-08
288
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
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Customer Reviews - The Active Consumer