PART 1: INTRODUCTION.- The Importance of Real Estate Is Real Estate Supporting Profitability?.- PART 2: STRATEGIC OVERVIEW.- Real Estate in Existing Corporate Strategy.- Corporate Strategy Incorporating Real Estate.- New Technologies Changing Real Estate Provision.- Real Estate and Corporate Finance.- PART 3: REAL ESTATE OWNERSHIP CHOICES.- Own or Rent? Building Obsolescence.- PART 4: DEVELOPMENT AND IMPLEMENTATION.- Strategy Presentation and Implementation Management.- Information Managing Real Estate.- PART 5: IMPLEMENTATION IN PRACTICE.- The Front Runners IBM UK Ltd BT plc Marks & Spencer plc J Sainsbury plc.- The Boots Company plc.- The Conrad Ritblat.- Group plc Z.- Yen Ltd.- PART 6: CONCLUSION.- The Steps Ahead Appendices.- Real Estate in Annual Reports.- Valuation Fiscal Allowances.- Bibliography.- Index.