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Introduction to Quantitative Research Methods Mark Balnaves

Introduction to Quantitative Research Methods By Mark Balnaves

Introduction to Quantitative Research Methods by Mark Balnaves

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Summary

Offers an introduction to quantitative research methods and basic statistics. This book focuses on principles and techniques that are appropriate to introductory level courses in media, psychology and sociology. It draws examples and illustrations from historical and contemporary research in the social sciences.

Introduction to Quantitative Research Methods Summary

Introduction to Quantitative Research Methods: An Investigative Approach by Mark Balnaves

Introduction to Quantitative Research Methods is a student-friendly introduction to quantitative research methods and basic statistics. It uses a detective theme throughout the text to show how quantitative methods have been used to solve real-life problems. The book focuses on principles and techniques that are appropriate to introductory level courses in media, psychology and sociology. Examples and illustrations are drawn from historical and contemporary research in the social sciences.

The original CD-ROM accompanying the book and its content are no longer available.

About Mark Balnaves

Mark Balnaves is Professor and Senior Research Fellow in New Media at Curtin University. He is located with the Department of Internet Studies within the School of Media, Culture and Creative Arts. His Fellowship focuses on the role of new media, especially social networking tools, in enhancing the link between citizens and governments. Professor Balnaves conducted for Telstra Multimedia Australia's first major adoption and diffusion study of broadband possibilities in Gungahlin, ACT (at a time when the phrases 'narrowband' and 'broadband' were not in the popular lexicon). This study contributed to the formation of Telstra's Bigpond. The studies also contributed to the established of ACTEW's TransACT, Canberra's broadband provider. His current work at Curtin University is on e-governance and the role of new media in enhancing the link between citizens and government. His publications are in audience research, theories of media and the role of the Internet in the public sphere. Position: Associate Professor Research Interests: Quantitative Psychology Psychometrics Psychological factors determining adoption of new technology Personal construct psychology - theory and measurement

Table of Contents

Order at All Points Counting and Accounting Starting the Inquiry `But What Happened Then?' Defining the Inquiry `Then How Do You Know?' Methods of Inquiry `It Is a Capital Mistake to Theorize before One Has Data!' `Data! Data! Data!' Analyzing Data from the Inquiry Finding Answers from the Inquiry `Elementary, My Dear Watson!' Summarizing and Presenting Results `Quite So!'

Additional information

NPB9780761968030
9780761968030
0761968032
Introduction to Quantitative Research Methods: An Investigative Approach by Mark Balnaves
Mark Balnaves
New
Hardback
SAGE Publications Inc
2001-04-10
272
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
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