Name: Cambridge IGCSE (R) and O Level Business Studies Revised Coursebook with Digital Access (2 Years) 3e By Mark Fisher
SKU: 9781108348256
Price: 13.39 USD
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Cambridge IGCSE (R) and O Level Business Studies Revised Coursebook with Digital Access (2 Years) 3e Summary

Cambridge IGCSE (R) and O Level Business Studies Revised Coursebook with Digital Access (2 Years) 3e by Mark Fisher

This revised set of resources for Cambridge IGCSE, IGCSE (9-1) and O Level Business Studies syllabuses (0450, 0986, 7115) is thoroughly updated for first examinations from 2020. This coursebook and digital bundle contain exam-style case studies from businesses around the world - ranging from a social enterprise in China to a fast food outlet in Zimbabwe. These give an international view of the real world applications of Business Studies theory. Cambridge Elevate enhanced contains auto-marked questions with feedback as well as extra case studies, giving students everything they need for self-study. This edition also contains mind maps, revision questions, crosswords, word searches and more. The final chapter gives revision tips and advice on writing well-structured responses. Answers to coursebook questions are in the teacher's resource.

Introduction; Section 1. Understanding business activity: 1. Business activity; 2. Classification of businesses; 3. Enterprise, business growth and size; 4. Types of business organisation; 5. Business objectives and stakeholder objectives; Exam-style case study, Section 2. People in business: 6. Motivating workers; 7. Organisation and management; 8. Recruitment, selection and training of employees; 9. Internal and external communication; Exam-style case study; Section 3. Marketing: 10. Marketing, competition and the customer; 11. Market research; 12. Marketing mix: product and price; 13. Marketing mix: place and promotion; 14. Marketing strategy; Exam-style case study; Section 4. Operations management: 15. Production of goods and services; 16. Costs, scale of production and break-even analysis; 17. Achieving quality production; 18. Location decisions; Exam-style case study; Section 5. Financial information and decisions: 19. Business finance: needs and sources; 20. Cash-flow forecasting and working capital; 21. Income statements; 22. Statement of financial position; 23. Analysis of accounts; Exam-style case study; Section 6. External influences on business activity: 24. Economic issues; 25. Environmental and ethical issues; 26. Business and the international economy; Exam-style case study; 27. Preparing for assessment; Glossary; Index; Acknowledgements.

Additional information

Sku

NGR9781108348256

ISBN 13

9781108348256

ISBN 10

1108348254

Title

Cambridge IGCSE (R) and O Level Business Studies Revised Coursebook with Digital Access (2 Years) 3e by Mark Fisher

Author

Mark Fisher

Series

Cambridge International IGCSE

Condition

New

Binding type

Hardback

Publisher

Cambridge University Press

Year published

2018-07-05

Number of pages

372

Prizes

N/A

Cover note

Book picture is for illustrative purposes only, actual binding, cover or edition may vary.

Note

This is a new book - be the first to read this copy. With untouched pages and a perfect binding, your brand new copy is ready to be opened for the first time

Cambridge IGCSE (R) and O Level Business Studies Revised Coursebook with Digital Access (2 Years) 3e Mark Fisher

Cambridge IGCSE (R) and O Level Business Studies Revised Coursebook with Digital Access (2 Years) 3e by Mark Fisher

Summary

Cambridge IGCSE (R) and O Level Business Studies Revised Coursebook with Digital Access (2 Years) 3e Summary

Cambridge IGCSE (R) and O Level Business Studies Revised Coursebook with Digital Access (2 Years) 3e by Mark Fisher

Table of Contents

Additional information

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