Name: Cambridge IGCSE (R) and O Level Business Studies Revised Coursebook By Mark Fisher
SKU: 9781108563987
Price: 45.99 USD
Availability: InStock

Cambridge IGCSE (R) and O Level Business Studies Revised Coursebook Summary

Cambridge IGCSE (R) and O Level Business Studies Revised Coursebook by Mark Fisher

This revised set of resources for Cambridge IGCSE, IGCSE (9-1) and O Level Business Studies syllabuses (0450, 0986, 7115) is thoroughly updated for first examinations from 2020. This coursebook contains exam-style case studies and stimulus material from businesses around the world - ranging from a social enterprise in China to a fast food outlet in Zimbabwe. These give an international view of the real world applications of Business Studies theory. This book provides comprehensive exam support with questions to help students practise and build their confidence with the subject. The final chapter gives revision tips and advice on writing well-structured answers. The answers to the coursebook questions are in the teacher's resource. For free revision support, go to the Cambridge University Press website.

Introduction; Section 1. Understanding business activity: 1. Business activity; 2. Classification of businesses; 3. Enterprise, business growth and size; 4. Types of business organisation; 5. Business objectives and stakeholder objectives; Exam-style case study, Section 2. People in business: 6. Motivating workers; 7. Organisation and management; 8. Recruitment, selection and training of employees; 9. Internal and external communication; Exam-style case study; Section 3. Marketing: 10. Marketing, competition and the customer; 11. Market research; 12. Marketing mix: product and price; 13. Marketing mix: place and promotion; 14. Marketing strategy; Exam-style case study; Section 4. Operations management: 15. Production of goods and services; 16. Costs, scale of production and break-even analysis; 17. Achieving quality production; 18. Location decisions; Exam-style case study; Section 5. Financial information and decisions: 19. Business finance: needs and sources; 20. Cash-flow forecasting and working capital; 21. Income statements; 22. Statement of financial position; 23. Analysis of accounts; Exam-style case study; Section 6. External influences on business activity: 24. Economic issues; 25. Environmental and ethical issues; 26. Business and the international economy; Exam-style case study; 27. Preparing for assessment; Glossary; Index; Acknowledgements.

Additional information

Sku

GOR009138107

ISBN 13

9781108563987

ISBN 10

1108563988

Title

Cambridge IGCSE (R) and O Level Business Studies Revised Coursebook by Mark Fisher

Author

Mark Fisher

Series

Cambridge International IGCSE

Condition

Used - Very Good

Binding type

Paperback

Publisher

Cambridge University Press

Year published

2018-05-03

Number of pages

372

Prizes

N/A

Cover note

Book picture is for illustrative purposes only, actual binding, cover or edition may vary.

Note

This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Cambridge IGCSE (R) and O Level Business Studies Revised Coursebook Mark Fisher

Cambridge IGCSE (R) and O Level Business Studies Revised Coursebook by Mark Fisher

Summary

Cambridge IGCSE (R) and O Level Business Studies Revised Coursebook Summary

Cambridge IGCSE (R) and O Level Business Studies Revised Coursebook by Mark Fisher

Table of Contents

Additional information

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