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The Tao of Twitter, Revised and Expanded New Edition: Changing Your Life and Business 140 Characters at a Time Mark Schaefer

The Tao of Twitter, Revised and Expanded New Edition: Changing Your Life and Business 140 Characters at a Time By Mark Schaefer

The Tao of Twitter, Revised and Expanded New Edition: Changing Your Life and Business 140 Characters at a Time by Mark Schaefer


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Condition - Very Good
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Summary

Offers a guide to twitter success. Through real-life examples and easy-to-follow steps, this book teaches you: secrets to building influence on Twitter; the formula behind every Twitter business success; 22 ways to build an audience who wants to connect with you; and content strategies, time savers, and useful tips.

The Tao of Twitter, Revised and Expanded New Edition: Changing Your Life and Business 140 Characters at a Time Summary

The Tao of Twitter, Revised and Expanded New Edition: Changing Your Life and Business 140 Characters at a Time by Mark Schaefer

The Definitive Guide to Twitter Success Fully Updated and Expanded

FEATURING new statistics, strategies, and case studies

You're busy and you don't have time to decipher the confusing world of Twitter. In less than two hours, Mark Schaefer's bestselling book will show you how to connect and start creating meaningful business and personal benefits right away!

Behind every Twitter triumph is a well-defined success formula. This is The Tao of Twitter: a path that holds the potential to improve your daily life at work and at home . . . if you know the way.

Through real-life examples and easy-to-follow steps, acclaimed marketing expert Mark Schaefer teaches you:

  • Secrets to building influence on Twitter
  • The formula behind every Twitter business success
  • 22 ways to build an audience who wants to connect with you
  • Content strategies, time savers, and useful tips
  • 20 ways to use Twitter as a competitive advantage

Start your journey toward social media influence and business success today by learning--and following--The Tao of Twitter!

About Mark Schaefer

MARK W. SCHAEFER is a college educator, consultant, and blogger and the author of Return on Influence and Born to Blog.

Table of Contents

Introduction
PART 1: Immersion
Chapter 1 Discovering the Tao of Twitter
Chapter 2 The Tao of Twitter in Action
Chapter 3 The Tao Explained
Chapter 4 The Business Benefits of Twitter
Chapter 5 Tao 1: Finding Your Tribe
Chapter 6 Tao 2: Providing Meaningful Content
Chapter 7 Tao 3: Authentic Helpfulness
Chapter 8 Unraveling Twitter
Chapter 9 #Hashtag-mania
Chapter 10 Lists -- The Key to Twitter Sanity
Chapter 11 Twitter Time-Savers
Chapter 12 Balancing Personal and Professional
PART 2: ADVANCED CONCEPTS
Chapter 13 Next steps
Chapter 14 Becoming a Top Cat on Twitter Chats
Chapter 15 The Awesome Power of Twitter Search
Chapter 16 Advertising on Twitter
Chapter 17 25 Ideas to Toast Your Competition
Chapter 18 Tao Power: Putting It All Together
Acknowledgements
About the Author

Additional information

GOR007867668
9780071841153
0071841156
The Tao of Twitter, Revised and Expanded New Edition: Changing Your Life and Business 140 Characters at a Time by Mark Schaefer
Used - Very Good
Paperback
McGraw-Hill Education - Europe
2014-09-16
224
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - The Tao of Twitter, Revised and Expanded New Edition: Changing Your Life and Business 140 Characters at a Time