'Oh how I loved this book!' Mary Tyler Moore You forget people's names, or what you were just about to say, or why you went into the kitchen. And you worry: could this mean I am losing my memory? Join the crowd. In 2006, 15.8 million, or 27%, of the population in the UK were baby boomers and memory loss is their number one concern. They worry because they do not know that most memory lapses that begin in middle age are universal and normal. Journalist Martha Weinman Lear, now explores this kind of forgetfulness - why it happens and when and what can be done about it. She interviews distinguished experts in the field, as well as scores of friends and strangers about their own memory lapses. Interweaving dramatic new finds with rich and often hilarious anecdotes, she covers topics as provocative as the upside of memory loss, the differences between His and Her memories, why we are actually wired to forget, and the future of memory enhancement. You'll learn things you never knew before about why your memory behaves in such quirky ways. You'll find comfort and reassurance. And you'll probably recognise yourself on every page. Martha Weinman Lear is former articles editor and staff writer with the New York Times Magazine. She has written extensively on social and medicine-related topics and has written two books: Heartsounds and The Child Worshippers.