In Gain the Edge!, national negotiation expert Martin Latz reveals the simple steps that will turn anyone into an expert via easy-to-use information that can be applied right away. His rules of negotiation: information is power - so get it; maximize your leverage; employ objective criteria; design an offer-concession strategy; and control the agenda. Filled with clear examples from real life, Gain the Edge! is the up-to-date guide for everyone who needs to negotiate for business, law, buying a car, or getting a mortgage.