An Introduction to Behavioural Science by Martin O'Grady
Examines individual characteristics and intelligence and how they influence behaviour, while also exploring the impact of group, organisational and cultural factors
Contains an up-to-date analysis of Irish society including demographic statistics
Each topic is explained using examples and illustrations from situations and contexts that are familiar to the reader
Each chapter contains: - A list of learning objectives - An example or story which sets the context for the issues to be explored - Text boxes which provide more detailed insights into the topics - Relevant drawings and photographs to illustrate specific issues - A detailed summary of the material covered - End of chapter questions
Suitable for students studying Business, Marketing, Psychology, Sociology or Engineering at Certificate, Diploma or Degree level in Institutes of Technology, Private Colleges or University