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Strategic Management In Action Mary A. Coulter

Strategic Management In Action By Mary A. Coulter

Strategic Management In Action by Mary A. Coulter

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Strategic Management In Action Summary

Strategic Management In Action: United States Edition by Mary A. Coulter

For courses in Strategic Management.

Strategic Management in Action, 3rd Edition is clearly differentiated from other texts by its conversational writing style, brief paperback format, increased use of pedagogy, and emphasis on students doing strategy. The volume effectively integrates strategy theory and strategy action in an exciting and engaging way.

Table of Contents

1. Introducing the Concepts Chapter.

2. The Context of Managing Strategically.

3. Assessing Opportunities and Threats: Doing an External Analysis.

4. Assessing Strengths and Weaknesses: Doing an Internal Analysis.

5. Functional Strategies.

6. Competitive Strategies.

7. Corporate Strategies.

8. Strategic Management in Other Organization Types.

Appendix 1: How To Do a Case Analysis.

Appendix 2: Comprehensive Cases for Analysis.

Index.

Additional information

GOR010054352
9780131446809
0131446800
Strategic Management In Action: United States Edition by Mary A. Coulter
Mary A. Coulter
Used - Very Good
Hardback
Pearson Education (US)
20041123
368
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - Strategic Management In Action