Strategic Management in Action: International Edition by Mary A. Coulter
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Strategic Management in Action
Summary
For undergraduate and graduate courses in Strategic Management.
Strategic Management in Action, 4/e, clearly illustrates the most current strategic management practices today by presenting theories, ethical dilemmas, and unique strategies of real managers and organizations in action.
Strategic Management in Action Summary
Table of Contents
Preface
Chapter 1 Introducing the Concepts
Chapter 2 The Context of Managing Strategically
Chapter 3 Assessing Opportunities and Threats: Doing An External Analysis
Chapter 4 Assessing Strengths and Weaknesses: Doing An Internal Analysis
Chapter 5 Functional Strategies
Chapter 6 Competitive Strategies
Chapter 7 Corporate Strategies
Chapter 8 Strategies for Today: Global, Entrepreneurial, and Not-for-Profit
Appendix 1 Case Analysis How-To
Appendix 2 Cases
Index
Additional information
GOR003007706
9780131579873
0131579878
Strategic Management in Action: International Edition by Mary A. Coulter
Used - Very Good
Paperback
Pearson Education (US)
2008-02-13
368
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us