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Strategic Management in Action Mary A. Coulter

Strategic Management in Action By Mary A. Coulter

Strategic Management in Action by Mary A. Coulter


$10.00
Condition - Very Good
Only 1 left

Summary

For undergraduate and graduate courses in Strategic Management.

Strategic Management in Action, 4/e, clearly illustrates the most current strategic management practices today by presenting theories, ethical dilemmas, and unique strategies of real managers and organizations in action.

Strategic Management in Action Summary

Strategic Management in Action: International Edition by Mary A. Coulter

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Table of Contents

Preface

Chapter 1 Introducing the Concepts

Chapter 2 The Context of Managing Strategically

Chapter 3 Assessing Opportunities and Threats: Doing An External Analysis

Chapter 4 Assessing Strengths and Weaknesses: Doing An Internal Analysis

Chapter 5 Functional Strategies

Chapter 6 Competitive Strategies

Chapter 7 Corporate Strategies

Chapter 8 Strategies for Today: Global, Entrepreneurial, and Not-for-Profit

Appendix 1 Case Analysis How-To

Appendix 2 Cases

Index

Additional information

GOR003007706
9780131579873
0131579878
Strategic Management in Action: International Edition by Mary A. Coulter
Used - Very Good
Paperback
Pearson Education (US)
2008-02-13
368
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

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