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Essentials of Business Communication Mary Ellen Guffey (Los Angeles Pierce College)

Essentials of Business Communication By Mary Ellen Guffey (Los Angeles Pierce College)

Essentials of Business Communication by Mary Ellen Guffey (Los Angeles Pierce College)


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Essentials of Business Communication Summary

Essentials of Business Communication by Mary Ellen Guffey (Los Angeles Pierce College)

This cost-effective textbook/workbook/handbook presents a streamlined approach to business communication that includes comprehensive Web resources and unparalleled author support for instructors and students. ESSENTIALS provides a four-in-one learning package: (1) authoritative text, (2) practical workbook, (3) self-teaching grammar/mechanics handbook, and (4) premium Web site (www.meguffey.com). Especially effective for students with outdated or inadequate language skills, ESSENTIALS offers extraordinary digital and printed exercises to help students build confidence as they review grammar, punctuation, and writing guidelines. Textbook chapters teach basic writing skills and then apply these skills to a variety of e-mails, memos, letters, reports, and resumes. Realistic model documents and structured writing assignments build lasting workplace skills. The Eighth Edition of this award-winning favorite features increased coverage of professionalism, employment communication, and communication technology in the workplace.

Table of Contents

UNIT 1: COMMUNICATION FOUNDATIONS. 1 Career Success Begins With Communication Skills. UNIT 2: THE WRITING PROCESS. 2 Planning Business Messages. 3 Composing Business Messages. 4 Revising Business Messages. UNIT 3: COMMUNICATING AT WORK. 5 Electronic Messages and Memorandums. 6 Positive Messages. 7 Negative Messages. 8 Persuasive Messages. UNIT 4: REPORTING WORKPLACE DATA. 9 Informal Reports. 10 Formal Reports. UNIT 5: DEVELOPING TEAM, PROFESSIONAL, AND ETHICS. 11 Professionalism at Work: Business Etiquette, Ethics, Teamwork, and Meetings. 12 Business Presentations. UNIT 6: EMPLOYMENT COMMUNICATION. 13 The Job Search, Resumes, and Cover Letters. 14 Interviewing and Following Up. Appendix A Reference Guide to Document Formats. Appendix B Correction Symbols and Proofreading Marks. Appendix C Documentation Formats. Grammar/Mechanics Handbook.

Additional information

CIN0324588003G
9780324588002
0324588003
Essentials of Business Communication by Mary Ellen Guffey (Los Angeles Pierce College)
Used - Good
Hardback
Cengage Learning, Inc
2009-02-12
560
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in good condition, but if you are not entirely satisfied please get in touch with us

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