Name: Essentials of Business Communication By Mary Ellen Guffey (Los Angeles Pierce College)
SKU: 9781337386494
Price: 13.05 USD
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Essentials of Business Communication Summary

Essentials of Business Communication by Mary Ellen Guffey (Los Angeles Pierce College)

Ensure you are job-ready with the number one choice -- Guffey/Lowey's ESSENTIALS OF BUSINESS COMMUNICATION, 11E. In a time when writing and communication skills rank high on recruiters' wish lists, this proven text helps you develop job-readiness for the 21st century. ESSENTIALS highlights best practices and strategies backed by leading-edge research to strengthen your professionalism, expert writing techniques, workplace digital savvy and resume-building skills. Learn how writing is central to business success, regardless of the communication channel. ESSENTIALS discusses best practices for social media and mobile technology while refining your communication skills. Work with grammar exercises, documents for editing, and other practice tools in this four-in-one package with an authoritative text, practical workbook, grammar handbook and author-generated digital resources in MindTap.

About Mary Ellen Guffey (Los Angeles Pierce College)

A dedicated professional, Mary Ellen Guffey has taught business communication and business English topics for more than 40 years. She received a bachelor's degree, summa cum laude, from Bowling Green State University; a master's degree from the University of Illinois; and a doctorate in business and economic education from the University of California, Los Angeles (UCLA). She has taught at the University of Illinois, Santa Monica College and Los Angeles Pierce College. Now recognized as the world's leading business communication textbook author, Dr. Guffey is the founding author of three award-winning textbooks: BUSINESS COMMUNICATION: PROCESS AND PRODUCT, ESSENTIALS OF BUSINESS COMMUNICATION, and BUSINESS ENGLISH. Each rigorously updated book continues to lead its market and, together, these books have helped hundreds of thousands of students around the world develop language skills. Dr. Guffey serves on the review boards of Business and Professional Communication Quarterly and the International Journal of Business Communication, publications of the Association for Business Communication. She participates in national meetings, sponsors business communication awards and is committed to promoting excellence in business communication pedagogy and the development of student writing as well as speaking skills. Dana Loewy taught business communication at California State University, Fullerton for two decades. She enjoyed introducing undergraduates to business writing and honing the skills of graduate students in managerial communication. Concurrently, she taught various German courses and was a regular guest lecturer at Fachhochschule Nurtingen, Germany. In addition to completing numerous brand-name consulting assignments, she is a business etiquette consultant certified by The Protocol School of Washington. She also occasionally advises businesses and nonprofit organizations in the United States and several European Union countries on strategic communication. Dr. Loewy holds a master's degree from Bonn University, Germany, and earned a her doctorate degree in English from the University of Southern California. Fluent in several languages, among them German and Czech, her two native languages, Dr. Loewy has published various poetry and prose translations, most notably THE EARLY POETRY OF JAROSLAV SEIFERT and ON THE WAVES OF TSF. Before co-authoring books with Dr. Guffey, Dr. Loewy worked as a professional translator for 25 years, during which she produced subtitles for thousands of major feature films and videos. Active in the Association for Business Communication, Dr. Loewy focuses on creating effective teaching and learning materials for undergraduate and graduate business communication students.

Part 1: BUSINESS COMMUNICATION IN THE DIGITAL AGE. 1. Succeeding in the Social and Mobile Workplace. Part 2: THE WRITING PROCESS IN THE INFORMATION AGE. 2. Planning Business Messages. 3. Organizing and Drafting Business Messages. 4. Revising Business Messages. Part 3: CONTEMPORARY WORKPLACE COMMUNICATION. 5. Short Workplace Messages and Digital Media. 6. Positive and Neutral Messages. 7. Negative Messages. 8. Persuasive Messages. Part 4: BUSINESS REPORTS AND PROPOSALS -- BEST PRACTICES. 9. Informal Reports. 10. Proposals and Formal Reports. Part 5: PROFESSIONALISM, TEAMWORK, MEETINGS, AND SPEAKING SKILLS. 11. Professionalism at Work: Business Etiquette, Ethics, Teamwork, and Meetings. 12. Business Presentations. Part 6: EMPLOYMENT COMMUNICATION TODAY. 13. The Job Search, Resumes, and Cover Messages. 14. Interviewing and Following Up. Appendix A: Message Formats. Appendix B: Documentation Formats. Appendix C: Correction Symbols and Proofreading Marks. Appendix D: Grammar/Mechanics Handbook [Including Confusing Words and 160 Frequently Misspelled Words]. Glossary (Available only within MindTap). Index.

Additional information

Sku

CIN1337386499VG

ISBN 13

9781337386494

ISBN 10

1337386499

Title

Essentials of Business Communication by Mary Ellen Guffey (Los Angeles Pierce College)

Author

Mary Ellen Guffey (Los Angeles Pierce College)

Condition

Used - Very Good

Binding type

Paperback

Publisher

Cengage Learning, Inc

Year published

20180124

Number of pages

608

Prizes

N/A

Cover note

Book picture is for illustrative purposes only, actual binding, cover or edition may vary.

Note

This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Essentials of Business Communication Mary Ellen Guffey (Los Angeles Pierce College)

Essentials of Business Communication by Mary Ellen Guffey (Los Angeles Pierce College)

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Essentials of Business Communication Summary

Essentials of Business Communication by Mary Ellen Guffey (Los Angeles Pierce College)

About Mary Ellen Guffey (Los Angeles Pierce College)

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