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For undergraduate and MBA course in Management Communication, Writing, or Oral Presentations courses, and Executive Seminars or Workshops.
Guide to Managerial Communication is a clear, concise and practical reference to effective written and oral communication in a managerial, business, government, or professional context.
INTRODUCTION
I. COMMUNICATION STRATEGY
Communicator Strategy
Audience Strategy
Message Strategy
Channel Choice Strategy
Culture Strategy
Strategy Checklist
Guide to the Guide
II. WRITING: COMPOSING EFFICIENTLY
Composing Under Normal Circumstances
Composing Under Special Circumstances
III. WRITING: MACRO ISSUES
Document Design for "High Skim Value"
Signposts to Show Connection
Effective Paragraphs or Sections
IV. WRITING: MICRO ISSUES
Editing for Brevity
Choosing a Style
Writing Checklists
V. SPEAKING: VERBAL STRUCTURE
Tell/Sell Presentations
Questions and Answers
Consult/Join Meetings
Other Speaking Situations
VI. SPEAKING: VISUAL AIDS
Designing the Presentation as a Whole
Designing Each Individual Slide
Choosing Visual Aid Equipment
Practicing with Visual Aids
VII. SPEAKING: NONVERBAL SKILLS
Nonverbal Delivery Skills
Nonverbal Listening Skills
Speaking Checklists
APPENDICES
Appendix A: Formats for Memos, Reports, and Letters
Appendix B: Unbiased Language
Appendix C: Grammar and Usage
Appendix D: Punctuation
BIBLIOGRAPHY
INDEX