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Guide to Managerial Communication Mary M. Munter

Guide to Managerial Communication By Mary M. Munter

Guide to Managerial Communication by Mary M. Munter


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Summary

For Management Communication courses at both the undergrad and MBA level.

This book is written for anyone who needs to communicate in today's business or professional environment. This newly-revised sixth edition summarizes practical skills for communication strategy, writing, and speaking.

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Guide to Managerial Communication Summary

Guide to Managerial Communication: United States Edition by Mary M. Munter

This book is written for you if you need to communicate in today's business or professional environment. *The thought of giving a presentation is making you nervous. How can you relax? *How can you write faster and more succinctly? *How can you use PowerPoint to create more effective slides? *How can you communicate effectively in different cultures? *How can you enhance your credibility and persuasiveness? *How can you write email that will be read? This newly-revised sixth edition summarizes practical skills for communication strategy, writing, and speaking. *SHORT: summarizing results and techniques *PROFESSIONAL: practical and useful *READABLE: clear, direct, easy to skim

Guide to Managerial Communication Reviews


Listed as one of the five business books you shouldn't miss. - Wall Street Journal



Short, professional, and readable ...indispensable for successful communication in today's business environment. - Journal of Business and Technical Communication


Table of Contents



1. Communication Strategy.

Communicator Strategy. Audience Strategy. Message Strategy. Channel Choice Strategy. Cultural Strategy.



2. Writing: Composing Efficiently

Composing Under Normal Circumstances. Composing Under Special Circumstances.



3. Writing: Macro Issues.

Document Design for High Skim Value. Structural Signposts for Connection. Effective Paragraphs or Sections.



4. Writing: Micro Issues.

Editing for Brevity. Editing for Style.



5. Speaking: Verbal Structure.

Tell/Sell Presentations. Questions and Answers. Consult/Join Meetings. Special Speaking Situations.



6. Speaking: Visual Aids.

Designing the Presentation as a Whole. Designing Each Individual Chart. Choosing Visual Aid Equipment. Practicing with Visual Aids.



7. Speaking: Nonverbal Skills.

Nonverbal Delivery Skills. Listening Skills.



Appendices.

Formats for Memos, Reports, and Letters. Unbiased Language. Grammar and Usage. Punctuation.

Additional information

CIN0130462152G
9780130462152
0130462152
Guide to Managerial Communication: United States Edition by Mary M. Munter
Used - Good
Paperback
Pearson Education (US)
20021021
198
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - Guide to Managerial Communication