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Guide to Managerial Communication Mary M. Munter

Guide to Managerial Communication By Mary M. Munter

Guide to Managerial Communication by Mary M. Munter


$4.74
Condition - Very Good
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Summary

Written by a leader in the management communication field and experienced consultant, this book summarizes and reviews communication, writing, and speaking strategies, arming students with the know-how, techniques, and skills to deal with managerial communication issues they will face as business professionals.

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Guide to Managerial Communication Summary

Guide to Managerial Communication: Effective Business Writing and Speaking by Mary M. Munter

Written by a leader in the management communication field and experienced consultant, this succinct and down-to-earth guide summarizes and reviews communication, writing, and speaking strategies - arming students with the know-how, techniques, and skills to deal successfully with managerial communication issues they will face as future business professionals.

Table of Contents

I. COMMUNICATION STRATEGY. 1. Communicator Strategy. 2. Audience Strategy. 3. Message Strategy. 4. Channel Choice Strategy. 5. Culture Strategy. 6. Strategy Checklist. 7. Guide to the Guide. II. WRITING: THE PROCESS. 1. Composing Efficiently. 2. Dealing with Writing Problems. III. WRITING: MACRO ISSUES. 1. Document Design. 2. Coherence and Emphasis. 3. Effective Paragraphs. IV. WRITING: MICRO ISSUES. 1. Editing for Brevity. 2. Choosing a Style. V. SPEAKING: VERBAL STRUCTURE. 1. Tell/Sell Presentations. 2. Questions and Answers. 3. Consult/Join Meetings. 4. Group Collaborations. 5. Special Speaking Situations. VI. SPEAKING: VISUAL AIDS. 1. Designing the Presentation as a Whole. 2. Designing Each Individual Chart. 3. Choosing Visual Aid Equipment. 4. Using Visual Aids Effectively. VII. SPEAKING: NONVERBAL SKILLS. 1. Nonverbal Sending: Delivery Skills. 2. Nonverbal Receiving: Listening Skills. 3. Speaking Checklists. APPENDICES. A. Formats for Memos, Reports, and Letters. B. Correct Words. C. Unbiased Language. D. Grammar and Usage. E. Punctuation. Bibliography. Index.

Additional information

CIN0132564475VG
9780132564472
0132564475
Guide to Managerial Communication: Effective Business Writing and Speaking by Mary M. Munter
Used - Very Good
Paperback
Pearson Education (US)
19961122
203
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

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