Helping clever people become commercially smart This book is a call to action for you to think well! We want you to capture your great ideas and package them up so you can share them with others and ensure that your ideas get out into the world and be so valued that you will be commercially rewarded for them. This amazing book will enable you to: position yourself or your key people as the 'go to' subject-matter experts in your industry so you stand out from the crowd use Thought Leadership strategically to attract and retain the best talent move beyond consulting and step into Thought Leadership to get greater commercial leverage from your ideas understand the business necessity of Thought Leadership and harness it for competitive advantage unpack an accessible plan for developing expertise by mastering the nine core skills of Thought Leadership. Written by three leading Thought Leaders Scott Stein, Matt Church and Michael Henderson, this book will enhance your ability to capture, package and deliver your Thought Leadership.