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E-Business Essentials Matt Haig

E-Business Essentials By Matt Haig

E-Business Essentials by Matt Haig

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Summary

In the competitive workplace of today, no business owner or manager can afford to ignore the impact of the Internet. E-Buisness Essentials is a practical guide to the different aspects of e-business. It covers Website design, making money via the Net, supporting customers online and building your e-brand.

E-Business Essentials Summary

E-Business Essentials by Matt Haig

Nobody can afford to ignore the impact of the Internet on business; a Web site is no longer an optional extra. Today every business is expected to have a Web site and keep in touch via e-mail, in addition to informing and interacting with their on-line customers. E-Business Essentials provides you with the knowledge necessary to make a success of your e-business activity, whether purely online or as support to your offline business. Reliable, accessible advice is given on a range of topics including: understanding the Internet; creating your Web site; making money online; customer service online; choosing the right search engine; building your e-brand. Whether you are a Net novice or a veteran, this practical guide will provide the information that helps you to capitalise on the unique characteristics of the Internet and harness its power.

About Matt Haig

Matt Haig is an independent consultant advising organisations of all types and sizes on creating integrated marketing and branding solutions. As one of the very first writers on e-business, Matt has always been at the forefront of developing leading edge marketing solutions. More recently he has carried out mobile marketing consultancy for several companies and has researched and written extensively on the subject. Its rapidly growing popularity inspired Matt Haig to write his popular book Mobile Marketing: The Message Revolution. Acclaimed for his no-nonsense pragmatic style, Matt is a popular speaker and writes regularly for the national and business press. He is also the author of several other best-selling guides including E-PR: The Essential Guide to Public Relations on the Internet, E-Business Essentials, E-Mail Essentials, The E-Marketing Handbook, The B2B E-Commerce Handbook and How Come You Don't Have an E-business Strategy? (all published by Kogan Page).

Table of Contents

Part 1 The Internet and Business: Understanding the Internet; About this book; Five web watch words; Doing business from the "outside in"; Net benefits; More than the Web; The Internet and the real world; The future of business; Summary. Part 2 Getting started: What you will need; Choosing an Internet Service Provider; An e-mail account; Your own domain name; Selecting a Domain Name; A domain suffix; Seeking investment; Plan your objectives; Market research; Search engines; Bookmarks; Discussion groups; Identifying your audience; Summary. Part 3 Creating Your Web Site: Using an agency; Working with HTML code; DIY HTML; 10 HTML Commands; Web Design Software; Setting up shop online; Secure Server Software; The Ten Commandments of Web Site Design; Web Design Sites; Summary. Part 4 Making money online: Selling your own products online; Products which sell well online; Selling services online; Becoming an online merchant; Selling advertising space on yoursite; Affiliate Programs; Signing up to an affiliate program; Affiliate networks; Set up your own program; Affiliate directories; Summary. Part 5 Supporting customers online; Fulfilment; Getting people to buy online; Customer research online; Building Trust; E-mail support; E-mail support; Summary. Part 6 Search Engine Success: Keywords; Finding the right keywords; META tags; Add keywords to the main text; Submitting your site; Submitting Keywords and Descriptions; Keyword help; Submitting to Yahoo!; Beyond keywords; Evaluate your success; Seven deadly search engine sins; Be patient; Summary. Part 7 Promoting your site: Seek reciprocal links; Contact the online media; Contribute to newsgroups; Advertising; Banner exchange programs; Web Rings; Promoting at your site; Customer service; Set up an e-mailing list; Promoting your site in the real world; Summary. Part 8 Building your e-brand: Brand power; Information and interactivity; Personalisation; Set up an online forum; Add a guestbook; Include a search engine; Run a chat room; Think fast and fresh; Be imaginative; Think laterally; Exclusive information; Incorporate feedback; Learning from successful e-brands; Summary. Part 9 The Internet inside your business: E-mail; Developing an e-mail policy; E-mail netiquette; E-newsletters within your business; Internal e-mailing lists; Web sites and your staff; Intranets; Summary.

Additional information

GOR013938320
9780749435271
0749435275
E-Business Essentials by Matt Haig
Matt Haig
Creating Success
Used - Very Good
Paperback
Kogan Page Ltd
2001-04-01
128
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

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