Think you need an army of skilled programmers to build a web site? Think again. With nothing more than an ordinary PC, some raw ambition, and this book, you'll learn how to create and maintain a professional-looking and visitor-friendly site that features components such as audio, video, and e-commerce capability. This Missing Manual gives you all the tools, techniques, and expert advice you need -- including when and how to adopt HTML5. * Learn to create a site from start to finish with hands-on, guided instructions * Control page design and layout with powerful style sheets * Bring in cash with Google ads, affiliate programs, and a PayPal shopping cart * Track site visitors and identify the pages they're checking out most often * Build a community by adding online discussions and forums * Create your own blog using a free blog-hosting service * Find the right Web host and get a personalized Web address