Max Siegel started with none of the obvious advantages, yet again and again he built mutually beneficial partnerships-with peers, mentors, supervisors, and industry leaders-that took him to the heights of professional and personal achievement. He's managed some of the world's top recording artists, ballplayers, and race-car drivers, and helped run some of the organizations in sports and entertainment. He's grown fragmented niche markets into bestselling audiences by tapping into the universal hopes and passions that bring people together. Now he travels the country giving motivational speeches and inspiring professionals of all kinds, sharing his method for connecting with people, whatever their differences. The secret, Siegel says, is to know what makes others tick. For some, it's financial security; for others, it's respect, devotion to family, a creative calling, or a vision of a better world. He shows how to encourage people to share these hidden, all-important motivations, and how to partner with them in the most powerful way there is: by finding the overlap between their goals and yours, so that together you can realize the dreams that make you tick. The nine universal rules outlined in Know What Makes Them Tick include: see where you want to be, not where you are find your ambassadors and show what's in it for them. Readers will learn practical strategies for negotiating the challenges in every part of life, whether motivating colleagues to be more productive, finding a market for their product, uniting a divided family, or building a life of satisfaction in an unpredictable world. It's an eye-opening guide to a unique and powerful approach that anyone can use.