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Beauty and the Book Megan L. Benton

Beauty and the Book By Megan L. Benton

Beauty and the Book by Megan L. Benton


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Beauty and the Book Summary

Beauty and the Book: Fine Editions and Cultural Distinction in America by Megan L. Benton

In post-World War I America-a world teeming with magazines, newspapers, radio broadcasts, and movies-many feared that the survival of traditional, serious books was in peril. This concern led to a publishing boom in fine editions-books valued primarily for their beauty, craftsmanship, extravagance, status, or scarcity. Beauty and the Book is a lively cultural history of the explosion in demand for these deluxe books during the 1920s and 1930s. Megan L. Benton argues that the clamor to own fine books reflected the anxieties and desires of those who mourned the rise of a modern mass culture. For them, such volumes not only affirmed a preindustrial ideal but also imparted social distinction and cultural superiority.

Benton combines new archival research with a close examination of three hundred fine editions of the period. In theory, fine bookmakers were devoted to beauty and quality and were unwilling to compromise with machinery, popular taste, or concern for profit. But such ideal standards were nearly impossible to maintain. Paradoxically, fine publishers' ostensible indifference to commercial considerations was one of their most prized and lucrative products for sale. This book illuminates the interplay between the ideal and real nature of fine publishing as well as the complex nature of American cultural ambitions during this pivotal era.

About Megan L. Benton

Megan L. Benton is associate professor of English and director of the Publishing and Printing Arts Program at Pacific Lutheran University.

Additional information

NLS9780300207477
9780300207477
0300207476
Beauty and the Book: Fine Editions and Cultural Distinction in America by Megan L. Benton
New
Paperback
Yale University Press
2014-01-21
336
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
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