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Strategic Management of Technological Innovation Melissa A. Schilling

Strategic Management of Technological Innovation By Melissa A. Schilling

Strategic Management of Technological Innovation by Melissa A. Schilling


$4.67
Condition - Very Good
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Summary

Intended for the Technology and Innovation Management course, this book synthesizes the major research in the field, providing students with the knowledge needed to enhance case discussion and analysis.

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Strategic Management of Technological Innovation Summary

Strategic Management of Technological Innovation by Melissa A. Schilling

"Strategic Management of Technological Innovation, 2e" by Melissa Schilling is the first comprehensive, rigorous and yet accessible text for the Technology and Innovation Management course. Unlike other books, Schilling's approach synthesizes the major research in the field, providing students with the knowledge needed to enhance case discussion and analysis. The subject is approached as a strategic process, and as such, is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation, to strategy formulation, to strategy implementation. As a brief, affordable paperback, it is ideal to package with cases. Recommended case sets from the author are available through the Primis Custom Case Database or from the Harvard Business School Case Database.

About Melissa A. Schilling

One of CWL HIll's studens at UW

Table of Contents

1. Introduction Part One: Industry Dynamics of Technological Innovation 2.

Additional information

CIN0073210587VG
9780073210582
0073210587
Strategic Management of Technological Innovation by Melissa A. Schilling
Used - Very Good
Paperback
McGraw-Hill Education - Europe
2006-10-11
336
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

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