Basic Media Writing by Melvin Mencher
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Basic Media Writing
Basic Media Writing
Summary
This edition reflects the rapidly increasing use of computers in journalism, discussing their uses and effects throughout the text. The author offers an insider's look at an array of media from newspapers, magazines, and photojournalism to advertizing and public relations.
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Basic Media Writing Summary
Table of Contents
One-Journalism in Action 1 The Media's Wide Compass 2 The Journalist: Traits and Characteristics Two-Writing 3 The Rudiments 4 Writing 5 Values and Beginnings 6 Structuring the Story Three-Reporting 7 Finding Information and Gathering Facts 8 Purposeful Reporting 9 Capturing the Spoken Word 10 Story Essentials Four-Specialties 11 Broadcast Writing 12 Visual Reporting 13 Advertising 14 Public Relations 15 Libel, Privacy, Ethics and Taste
Additional information
CIN0697353680VG
9780697353689
0697353680
Basic Media Writing by Melvin Mencher
Used - Very Good
Paperback
McGraw-Hill Education - Europe
19980801
448
N/A
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