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Intellectual Property in the Global Marketplace, Valuation, Protection, Exploitation, and Electronic Commerce Melvin Simensky (Hall Dickler Kent Friedman and Wood, New York)

Intellectual Property in the Global Marketplace, Valuation, Protection, Exploitation, and Electronic Commerce By Melvin Simensky (Hall Dickler Kent Friedman and Wood, New York)

Intellectual Property in the Global Marketplace, Valuation, Protection, Exploitation, and Electronic Commerce by Melvin Simensky (Hall Dickler Kent Friedman and Wood, New York)

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Summary

The cost and difficulty of introducing new products to the consumer markets leads companies to take better advantage of existing intellectual property. What makes this difficult is that they must do this on a global level. This text aims to help companies gain an advantage in the global market.

Intellectual Property in the Global Marketplace, Valuation, Protection, Exploitation, and Electronic Commerce Summary

Intellectual Property in the Global Marketplace, Valuation, Protection, Exploitation, and Electronic Commerce by Melvin Simensky (Hall Dickler Kent Friedman and Wood, New York)

With contributions from prestigious lawyers, economists,accountants, and consultants from around the world, IntellectualProperty in the International Marketplace presents a highly complexsubject in a user-friendly, organized manner. The two-volumes serveas an intellectual property compendium to business professionalsand their counsel, helping them explore and answer intellectualproperty questions in business transactions in global settings.Volume I covers the methods for dealing with intellectual propertyin every type of business transaction, while Volume II covers theunderlying general principles of international intellectualproperty law.

This core volume (ISBN 0471-351059) is supplemented annually.

The 2002 Supplement (ISBN 0471-390313) includes:
* New chapters on such topics as Patent Strategies in the Era ofthe Internet, Parallel Imports into and within the European Union,and Copyright and E-Commerce.
* Updates to International Laws and Developments on SecurityInterests in Intangible Assets that have taken place in Australia,Canada, France, Hong Kong, and Korea.
This supplement updates the 2 Volume set, Simensky/IntellectualProperty in the Global Marketplace Second Edition (ISBN0471-351059).

About Melvin Simensky (Hall Dickler Kent Friedman and Wood, New York)

Melvin Simensky is the author of Intellectual Property in the Global Marketplace, 2nd Edition, Volume 1, Valuation, Protection, Exploitation, and Electronic Commerce, 2nd Edition, published by Wiley. Lanning G. Bryer is the author of Intellectual Property in the Global Marketplace, 2nd Edition, Volume 1, Valuation, Protection, Exploitation, and Electronic Commerce, 2nd Edition, published by Wiley.

Table of Contents

Overview: Intellectual Property -- The New Global Currency (C.Zimmerman).

THE NEW MARKETPLACE: THE ROLE OF INTELLECTUAL PROPERTY INON-LINE COMMERCE.

Trademarks and Domain Names (S. Weinberg).

Trademark and Domain Names: International Perspective (D.Prahl).

The Advent of Electronic Commerce: Intellectual Property,Banking, and Finance (R. Lamb & R. Rosen).

Internet Industries Convergence: Legal, Strategic, and GlobalConcerns (R. Lamb & R. Rosen).

ACCOUNTING, FINANCE, AND VALUATION.

Economic and Financial Issues in Intellectual Property (R.Lamb).

Quantitative Methods of Valuing Intellectual Property (G. Smith& R. Parr).

Intellectual Property: Proactive Auditing (N. Swycher).

Financial Accounting and Reporting Considerations (A. Carter& M. Lasinski).

Amortization of Intellectual Property for U.S. Federal IncomeTaxes (R. Gehan).

The Rating Agency View of Intangible Assets (T. Hoens).

Global Piracy and Financial Valuation of Intellectual Property(R. Lamb & R. Rosen).

PROTECTING INTELLECTUAL PROPERTY.

Imperative Strategies for Protecting Trademark Assets: TheInternational Market (I. Kaufman & B. Bakshani).

Certification Marks in the Competitive Commercial Environment(J. Belson).

Parallel Imports Into and Within the European Union (S. Jackson& R. Kempner).

Imperative Strategies for Protecting Intangible Assets: The U.S.Market (A. Daniel).

The GATT Copyright Restoration: A Loss for the Public Domain forthe Benefit of Trade Policy (A. Hartnick & N. Mertzel).

New International Copyright Rules: The WIPO Copyright Treaty (T.Vinje).

Trends in the Protection of Intellectual Property Rights: A CaseStudy from Ghana (P. Kuruk).

Current State of Protection of Intellectual Property Rights ofthe Former Soviet Union (M. Eliseeva).

The Intellectual Property Characteristics of a Generic Company(A. Cohen).

Some Practical Applications of Brand Valuation to CorporateTrademark Management (S. Getzoff).

The Insurance and Management of Intellectual Property Risks (M.Simensky & E. Osterberg).

Additional information

NPB9780471351085
9780471351085
0471351083
Intellectual Property in the Global Marketplace, Valuation, Protection, Exploitation, and Electronic Commerce by Melvin Simensky (Hall Dickler Kent Friedman and Wood, New York)
Melvin Simensky (Hall Dickler Kent Friedman and Wood, New York)
Intellectual Property-General, Law, Accounting & Finance, Management, Licensing, Special Topics
New
Hardback
John Wiley & Sons Inc
1999-10-26
620
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a new book - be the first to read this copy. With untouched pages and a perfect binding, your brand new copy is ready to be opened for the first time

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