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In Search of Stupidity Merrill R. (Rick) Chapman

In Search of Stupidity By Merrill R. (Rick) Chapman

In Search of Stupidity by Merrill R. (Rick) Chapman


$10.00
Condition - Very Good
Only 2 left

Summary

Includes new chapters and a What have we learned? analysis of all original chapters

Offers practical advice on avoiding PR disaster.

Includes a new foreword by Eric Sink

In Search of Stupidity Summary

In Search of Stupidity: Over Twenty Years of High Tech Marketing Disasters by Merrill R. (Rick) Chapman

Includes new chapters and a What have we learned? analysis of all original chapters

Offers practical advice on avoiding PR disaster.

Includes a new foreword by Eric Sink

About Merrill R. (Rick) Chapman

Merrill R. (Rick) Chapman is the author of the first edition of In Search of Stupidity. He has worked in the software industry since 1978 as a programmer, salesman, support representative, senior marketing manager, and consultant for many different companies, including WordStar (really MicroPro, but no one remembers the name of the company), Ashton-Tate, IBM, Inso, Novell, Bentley Systems, Berlitz, Hewlett-Packard, and Ziff-Davis. His first computer was a Trash One (you antiques out there know what that is), and he began his career writing software inventory management systems for beer and soda distributors in New York City. He is the author of The Product Marketing Handbook for Software, coauthor of the Software Industry and Information Association's U.S. Software Channel Marketing and Distribution Guide, and periodically writes articles about software and high-tech marketing for a variety of publications.

Table of Contents

A table of contents is not available for this title.

Additional information

GOR004147440
9781590597217
1590597214
In Search of Stupidity: Over Twenty Years of High Tech Marketing Disasters by Merrill R. (Rick) Chapman
Used - Very Good
Paperback
APress
20060926
408
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

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