Strategies and Styles: Role of the Centre in Managing Diversified Corporations by Michael Goold
All management styles have their own advantages and drawbacks. The task of the chief executive is to select and successfully implement a style that fits the needs of a corporation's portfolio, building on the advantages of the style while avoiding its drawbacks. This book explains the role of the corporate centre in large diversified corporations. Based on a study of 16 leading multinationals, it investigates the relationship between corporate, divisional and business units, and shows how the centre can choose a style that adds value to the business in its portfolio. Building on Chandler's account of the role of the centre in "Strategy and Structure", the authors present a new and effective analysis of the management process in diversified corporations.