Name: Introduction to Behavioral Research on the Internet By Michael H. Birnbaum
SKU: 9780130853622
Price: 4.58 USD
Availability: InStock

Introduction to Behavioral Research on the Internet Summary

Introduction to Behavioral Research on the Internet by Michael H. Birnbaum

For undergraduate courses in Research Methods and graduate courses in Experimental Design and Statistics.

This text explains how to conduct psychological research via the WWW, and outlines everything needed to get started-including HTML, data analysis with SPSS and Excel, and research design. It contains many examples ready to use on the Web, with brief discussions of the psychological theories being tested.

1. Introduction to Behavioral Research on the Internet.
2. Your First Web Page.
3. Putting the Hyper in Hypertext.
4. Additional Tricks in HTML.
5. Surveys and Experiments Using Forms.
6. Data Analysis with Excel and SPSS.
7. Images and Logical Thinking.
8. A Study of Decision Making.

II. MAKING SURVEYS, TESTS, AND EXPERIMENTS.

9. Making Surveys with SurveyWiz.
10. Personality Testing.
11. Using FactorWiz for Factorial Designs.

III. APPLICATIONS WITH DATA.

12. Analysis of Impression Formation.
13. Analysis of Social Balance.
14. Presenting Psychophysical Stimuli.
15. Psychological Scaling with Ratios and Differences.
16. Bayesian Inference and Human Inference.

IV. PROGRAMMING TECHNIQUES.

17. Introduction to JavaScript.
18. Interactive Web Pages with JavaScript.
19. JavaScript and Forms.

V. METHODS AND METHODOLOGY.

20. Advanced Techniques for Experimentation on the Web.
21. Methodology, Ethics, and Publicizing Your Study.
Appendix A: Creating and Using Scripts.
References.
Glossary of Web Terms.
Index.

Additional information

Sku

CIN0130853623VG

ISBN 13

9780130853622

ISBN 10

0130853623

Title

Introduction to Behavioral Research on the Internet by Michael H. Birnbaum

Author

Michael H. Birnbaum

Condition

Used - Very Good

Binding type

Hardback

Publisher

Pearson Education (US)

Year published

20000605

Number of pages

267

Prizes

N/A

Cover note

Book picture is for illustrative purposes only, actual binding, cover or edition may vary.

Note

This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Introduction to Behavioral Research on the Internet Michael H. Birnbaum

Introduction to Behavioral Research on the Internet by Michael H. Birnbaum

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Introduction to Behavioral Research on the Internet Summary

Introduction to Behavioral Research on the Internet by Michael H. Birnbaum

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