Cart
Free US shipping over $10
Proud to be B-Corp

Scrum for Sales Michael J. Scherm

Scrum for Sales By Michael J. Scherm

Scrum for Sales by Michael J. Scherm


$104.99
Condition - New
Only 2 left

Summary

Many companies want to make their sales agile. This book shows how the elements of the leading agile framework Scrum should be applied to install agility in the salesforce, improve sales performance, and resolve typical performance issues in sales organizations.

Scrum for Sales Summary

Scrum for Sales: A B2B Guide to Agility in Organization, Performance, and Management by Michael J. Scherm

Many companies want to make their sales agile. Some of them have tried to set up agile sales organizations, but such top-down approaches and big-bang rollouts seldom seem to work. This book shows how the elements of the leading agile framework Scrum should be applied to install agility in the salesforce, improve sales performance, and resolve typical performance issues in sales organizations. It contains concrete guidelines, real-world examples, and useful tools to create the necessary change step by step and built to last.

About Michael J. Scherm

Michael Scherm is a historian by training, a manager and consultant by profession, and an avid observer of sales leadership behavior in the U.S., Europe and Asia-Pacific. Michael encourages and assists sales organizations and their leaders to change fundamentally in order to survive digitalization and the associated changes in customer behavior. Working with IT companies across the world for more than 15 years, he experienced the benefits of Scrum, the leading agile framework. Extending his idea to adopt Scrum for sales organizations, Michael founded the Sales Scrum Club in 2018 as a platform for exchange and expertise. Scrum has meanwhile become his main profession: Having returned to Germany after professional engagements in Washington D.C., London and Singapore, Michael is now a Scrum Master at ODAV AG, a provider of software solutions for the public sector in Germany. He is a certified Scrum Master and holds a PhD summa cum laude in early modern economic history from Regensburg University.

Table of Contents

1. Agility Is More Than a Buzzword. Why B2B Sales Organizations Must Become Even More Adaptive.- 2. From Agony to Agility: The Emergence of Scrum as a Leading Agile Framework.- 3. Customer Acquisition: Team Dynamics and the Soft Beat of the Drum.- 4. Opportunity Management: Managing Complexity and Ambiguity.- 5. Pipeline Management: Overcoming Our Reptile Brain.- 6. Managing the Agile Salesforce in Scrum.- Epilogue: Agile Is Dead-Long Live Agile.

Additional information

NPB9783030829773
9783030829773
3030829774
Scrum for Sales: A B2B Guide to Agility in Organization, Performance, and Management by Michael J. Scherm
New
Hardback
Springer Nature Switzerland AG
2021-10-31
255
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a new book - be the first to read this copy. With untouched pages and a perfect binding, your brand new copy is ready to be opened for the first time

Customer Reviews - Scrum for Sales