Cart
Free US shipping over $10
Proud to be B-Corp

The Nonprofit Guide to the Internet Michael Johnston

The Nonprofit Guide to the Internet By Michael Johnston

The Nonprofit Guide to the Internet by Michael Johnston


$37.19
Condition - New
Only 2 left

Summary

This edition has been updated to include the latest technical advances, market trends, and cutting-edge tools that all nonprofits need if they want to maintain their Internet advantage and thrive. It also includes a listing of sites of particular interest to nonprofits.

The Nonprofit Guide to the Internet Summary

The Nonprofit Guide to the Internet: How to Survive and Thrive by Michael Johnston

Everything nonprofits need to boot up, log on, and benefit from theNet

Now revised and expanded, this easy-to-use guide is packed with thevital information and advice you need to attain--and maintain--acyberadvantage. Covering everything from computer basics todesigning your own Web site, it shows you how to get connected,conduct research, raise funds, expand your outreach--with bothadults and kids--electronically, and much more. With completedetails on the latest technological advances, market trends, andcutting-edge tools, The Nonprofit Guide to the Internet, SecondEdition. Surveys the most up-to-date hardware and software you needto get online

Explores cyberfundraising with examples from recent onlinecampaigns

Includes a rare usage policy to help your organization get the mostof the Net at your office

Illustrates nonprofit best practices on the Web with case studies,charts, and screen shots

Shows how nonprofits can harness the idiosyncratic to develop aunique attention-getting presence on the Web

Contains a multimedia bibliography, a glossary of terms, and adirectory of nonprofit-related Web sites and addresses

About Michael Johnston

MICHAEL JOHNSTON is President of Hewitt and Johnston Consultants, a full service fundraising consulting group that specializes in nonprofit Web sites and all aspects of fund-raising campaigns.

Table of Contents

Learning about the Internet.

Why a Nonprofit Should Go On-Line.

Getting Connected.

From Knowledge to Action: Finding the Full Potential of theInternet to Improve Your Communication, Outreach, and PublicAwareness.

Research on the Internet: Tools and Tricks.

Cyber-Fund-Rraising.

Making It Happen: Establishing a Presence on the World WideWeb.

Reaching Your Future Supporters Now.

Harnessing the Idiosyncratic.

Appendices.

Index.

Additional information

NLS9780471328575
9780471328575
047132857X
The Nonprofit Guide to the Internet: How to Survive and Thrive by Michael Johnston
New
Paperback
John Wiley & Sons Inc
1999-03-25
240
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a new book - be the first to read this copy. With untouched pages and a perfect binding, your brand new copy is ready to be opened for the first time

Customer Reviews - The Nonprofit Guide to the Internet