Many people find coming up with new ideas extremely difficult - and implementing them even harder. Instead of enjoying their creative powers, they find it tiring and stressful. This self-help guide offers advice on learning how to explore your own creativity and make it work for you. The practical and simple techniques can be applied in the workplace and at home. The author suggests ways of forming and capturing new ideas, breaking out of habitual thinking patterns and learning to visualize and evaluate ideas. He then advises how to organize and present those ideas, how to sell them to other people and how to turn them into a profitable reality.