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Broken Windows, Broken Business Michael Levine

Broken Windows, Broken Business By Michael Levine

Broken Windows, Broken Business by Michael Levine


$12.99
Condition - Very Good
Only 1 left

Summary

Using corporate broken window case studies, including McDonald's, K-Mart, Google, JetBlue, and more, the author argues that by integrating the solutions to small problems into a much larger plan, the resulting combined solution can stimulate overall business growth-and keep customers coming back for more.

Broken Windows, Broken Business Summary

Broken Windows, Broken Business by Michael Levine

Social psychologists and law enforcement officials agree: if a window in a building is broken and left in its ruined state, the rest of the windows will soon be shattered, and the neighbourhood will subsequently go downhill. According to business author Michael Levine, this same notion can be applied to the world of business. In Broken Windows, Broken Business, Levine guides readers through his premise that all big dilemmas in business stem from lack of attention to small details. Using dozens of corporate broken window case studies, including McDonald's, K-Mart, Google, JetBlue, and more, he argues that by integrating the solutions to small problems into a much larger plan, the resulting combined solution can stimulate overall business growth-and keep customers coming back for more.

Additional information

GOR002193651
9780446576789
0446576786
Broken Windows, Broken Business by Michael Levine
Used - Very Good
Hardback
Time Warner International
20051109
176
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

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