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Chapter One |
A Practical Guide to Social Networking 1
Objective 1
Understand Social Networks 1
Objective 2
Recognize the Benefits of Social Networking 5
Objective 3
Comprehend the Hazards and Limitations of Social
Networking 6
Objective 4
Protect Your Privacy 7
Objective 5
Recognize Social Networking Do's and Don'ts 9
Objective 6
Appreciate How Businesses Use Social
Networking 11
Objective 7
Realize The Future of Social Networking 12
Chapter Two | Using Facebook: The Basics 17
Objective 1
Get Started with Facebook 18
Hands-On Exercise 1
Setting Up Your Facebook Account 19
Objective 2
Personalize Your Profile 23
Objective 3
Find Friends 24
Hands-On Exercise 2
Finding Friends 25
Objective 4
Manage Your Homepage 30
Hands-On Exercise 3
Using the Homepage 31
Objective 5
Update Your Status 33
Hands-On Exercise 4
Posting Status Updates 34
Objective 6
Communicate with Friends 38
Hands-On Exercise 5
Communicating with Friends 38
Objective 7
Use Facebook Applications 41
Chapter Three | Using Facebook: Advanced Techniques 47
Objective 1
Share Photos and Videos 47
Hands-On Exercise 1
Sharing Photos and Videos 48
Objective 2
Manage Events 56
Hands-On Exercise 2
Working with Events 57
Objective 3
Join Groups, Networks, and Fan Pages 60
Objective 4
Create Groups and Fan Pages 61
Hands-On Exercise 3
Working with Groups, Networks, and
Fan Pages 62
Objective 5
Network Professionally 68
Objective 6
Manage Your Privacy Settings 69
Hands-On Exercise 4
Managing Privacy Settings 70
Chapter Four | Using MySpace 79
Objective 1
Sign Up for and Navigate MySpace 80
Objective 2
Update Your Status 82
Hands-On Exercise 1
Set Up a MySpace Account and Update Your Status 82
Objective 3
Personalize Your Profile Page 85
Hands-On Exercise 2
Personalize Your Profile Page 86
Objective 4
Find and Communicate with Friends 91
Hands-On Exercise 3
Find and Communicate with Friends 91
Objective 5
Manage Your Blog 95
Objective 6
Share Photos and Videos 96
Hands-On Exercise 4
Share Photos and Videos 97
Objective 7
Join and Create Groups 101
Hands-On Exercise 5
Join and Create Groups 101
Objective 8
Promote Yourself or Your Band 105
Chapter Five | Using LinkedIn 111
Objective 1
Sign Up for and Navigate the LinkedIn Site 112
Objective 2
Personalize Your Profile 113
Hands-On Exercise 1
Editing Your LinkedIn Profile 116
Objective 3
Find New Connections 126
Hands-On Exercise 2
Finding New Connections 126
Objective 4
Send and Receive Messages 131
Hands-On Exercise 3
Sending and Receiving Messages 132
Objective 5
Join and Create Groups 135
Hands-On Exercise 4
Joining and Creating Groups 135
Objective 6
Research Companies 138
Hands-On Exercise 5
Researching Companies 139
Objective 7
Look for Employment 142
Chapter Six | Using Twitter 149
Objective 1
Sign Up for and Configure Your Twitter Account 150
Hands-On Exercise 1
Signing Up for and Configuring a Twitter Account 150
Objective 2
Personalize Your Profile 153
Hands-On Exercise 2
Personalizing Your Profile 154
Objective 3
Tweet 157
Hands-On Exercise 3
Tweeting 159
Objective 4
Follow Others 162
Hands-On Exercise 4
Following Others 163
Objective 5
Search for Hot Topics 168
Hands-On Exercise 5
Searching for Hot Topics 168
Objective 6
Use Twitter Applications 169
Chapter Seven | Using Virtual Worlds as Social Networks 175
Objective 1
Understand Virtual Worlds 176
Objective 2
Sign Up for Second Life 178
Hands-On Exercise 1
Signing Up for Second Life 179
Objective 3
Personalize and Control Your Avatar 184
Hands-On Exercise 2
Personalizing and Controlling Your Avatar 185
Objective 4
Navigate the Virtual World 188
Hands-On Exercise 3
Navigating the Virtual World 189
Objective 5
Networking with Others in Second Life 192
Hands-On Exercise 4
Networking with Others 193
Chapter Eight | Using Other
Social Media 203
Objective 1
Use Social Bookmarking Services 204
Hands-On Exercise 1
Social Bookmarking with Digg 207
Objective 2
Share Photos with Flickr 212
Hands-On Exercise 2
Uploading and Sharing Photos with Flickr 213
Objective 3
Share Videos with YouTube 218
Hands-On Exercise 3
Uploading and Sharing Videos with YouTube 219
Objective 4
Microblog with Google Buzz 227
Hands-On Exercise 4
Using Google Buzz 228
Objective 5
Create Your Own Social Network with Ning 231
Objective 6
Explore Other Social Media 232
Appendix: Comparing Social Networks 239
Glossary 241
Index 245