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An Economic History of Film Michael Pokorny (University of Westminster, London, United Kingdom University of Westminister, London, United Kingdom)

An Economic History of Film By Michael Pokorny (University of Westminster, London, United Kingdom University of Westminister, London, United Kingdom)

An Economic History of Film by Michael Pokorny (University of Westminster, London, United Kingdom University of Westminister, London, United Kingdom)

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Summary

The economics of movies has been curiously under explored until now. This intelligent, readable book with contributions from the leading experts in the area, is a huge step forward in our understanding of this important topic.

An Economic History of Film Summary

An Economic History of Film by Michael Pokorny (University of Westminster, London, United Kingdom University of Westminister, London, United Kingdom)

The movie industry boomed in the twentieth century, and is still going strong today. However, the economics of movies has been curiously under explored until now. Innovative and informative, this accessible book, which includes contributions from some of the leading experts in the area, is a huge step forward in our understanding of this important topic.

An Economic History of Film Reviews

'An impressive collection of impeccable scholarship, An Economic History of Film' is bound to become indispensable reading for every scholar of film who agrees that in order to fully understand the cultural impact of film, one has to study the economics of the business as well.' Historical Journal of Film, Radio and Television

About Michael Pokorny (University of Westminster, London, United Kingdom University of Westminister, London, United Kingdom)

Michael Pokorny, John Sedgwick

Table of Contents

1. The Characteristics of Film as a Commodity 2. America's Master: The European Film Industry in the United States, 1907 to 1920 3. Stars and Stories: How Films Became Branded Products 4. Revenue Sharing and the Coming of Sound 5. The Block Booking of Films Re-examined 6. Warner Bros. in the Inter-War Years: Strategic Responses to the Risk Environment of Film Making 7. Product Differentiation at the Movies: Hollywood 1946 to 1965 8. Movie Stars and the Distribution of Financially Successful Films in the Motion Picture Industry 9. Movie Contracts: Is 'Net' 'Gross'? 10. Hollywood and the Risk Environment of Movie Production in the 1990's 11. Understanding Hollywood's Organization and Continuing Success

Additional information

NLS9780415458672
9780415458672
0415458676
An Economic History of Film by Michael Pokorny (University of Westminster, London, United Kingdom University of Westminister, London, United Kingdom)
Michael Pokorny (University of Westminster, London, United Kingdom University of Westminister, London, United Kingdom)
Routledge Explorations in Economic History
New
Paperback
Taylor & Francis Ltd
2007-09-01
368
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
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Customer Reviews - An Economic History of Film